"Dystopian Skincare: Dermatologists Sound the Alarm Over Trendy Kids' Products"
The beauty industry's latest obsession is peddling skincare products designed for kids. Actress Shay Mitchell has launched a hydrogel face mask aimed at children as young as four, touting it as "fun, gentle and safe". But dermatologists are sounding the alarm, calling these products "dystopian" and warning that they're exposing young minds to unnecessary chemicals.
The trend is part of a growing market for skincare products targeting children, teenagers, and young adults. Ever-eden, launched in October, is the first skincare brand developed specifically for kids under 14, while Superdrug's new range POP is aimed at Generation Z (13-28-year-olds). Brands like Drunk Elephant and Sol de Janeiro have also surged in popularity among young social media influencers.
However, experts say these products are often more marketing-driven than science-led. Dermatologist Emma Wedgeworth warns that "melting cleansers or fragranced products do not support the skin barrier in any meaningful way" and can even create anxiety around appearance. Children's skin is naturally sensitive, making them more prone to irritation.
Rini, Shay Mitchell's new skincare brand, has faced criticism for its products marketed as "gentle" and designed for young skin. Dermatologist Amy Perkins describes the trend as "eerily dystopian", highlighting the industry's expansion into the toddler market.
While some brands claim their products are safe and effective, experts emphasize that there's no substitute for gentle, functional skincare basics like cleansing, moisturizing, and sun protection. For now, parents should be cautious about what they put on their little ones' skin and consider whether these trendy products truly live up to the hype.
The beauty industry's latest obsession is peddling skincare products designed for kids. Actress Shay Mitchell has launched a hydrogel face mask aimed at children as young as four, touting it as "fun, gentle and safe". But dermatologists are sounding the alarm, calling these products "dystopian" and warning that they're exposing young minds to unnecessary chemicals.
The trend is part of a growing market for skincare products targeting children, teenagers, and young adults. Ever-eden, launched in October, is the first skincare brand developed specifically for kids under 14, while Superdrug's new range POP is aimed at Generation Z (13-28-year-olds). Brands like Drunk Elephant and Sol de Janeiro have also surged in popularity among young social media influencers.
However, experts say these products are often more marketing-driven than science-led. Dermatologist Emma Wedgeworth warns that "melting cleansers or fragranced products do not support the skin barrier in any meaningful way" and can even create anxiety around appearance. Children's skin is naturally sensitive, making them more prone to irritation.
Rini, Shay Mitchell's new skincare brand, has faced criticism for its products marketed as "gentle" and designed for young skin. Dermatologist Amy Perkins describes the trend as "eerily dystopian", highlighting the industry's expansion into the toddler market.
While some brands claim their products are safe and effective, experts emphasize that there's no substitute for gentle, functional skincare basics like cleansing, moisturizing, and sun protection. For now, parents should be cautious about what they put on their little ones' skin and consider whether these trendy products truly live up to the hype.
. It's like we're already exposing our kids to enough screen time, social media drama, and pressure to conform... now we're trying to sell them skincare products that are basically just fancy chemical cocktails? 
I mean, what's next? Selling baby bubblegum as a facial cleanser? 
Dermatologists are sounding the alarm for a reason - kids' skin is naturally sensitive, not fragile. Let's focus on giving them healthy habits and basic skincare basics instead of getting caught up in this "trendy" marketing nonsense 
. What's next? Kids' makeup?! As a parent, I want my little one to grow up with healthy skin, not be exposed to a cocktail of harsh chemicals just because it's "trendy". Dermatologists are right, these products are more about marketing than science. My kid's skin is sensitive enough as it is; do we really need to make it more complicated? I'll stick to gentle, effective basics like cleansing and moisturizing, thank you very much! 
I mean, I get that parents wanna keep their mini-mes looking cute, but is it really worth exposing them to harsh chemicals? 
Dermatologists are right, these products might be more about marketing than actual skincare benefits. 
My little cousin just turned 5 and her mom started using some of these products on her... I don't think so! 
. I mean, kids' skin is already super sensitive, so introducing more chemicals into it just seems like a recipe for disaster 
. And what's with all these 'gentle' and 'safe' claims? Like, how do we know that's actually true? 
I'd rather stick to the basics, you know, good ol' cleansing and moisturizing stuff 
. Can't we just focus on teaching kids about skin health instead of trying to sell them fancy products?