Disney is set to unveil a vertical video feed in its popular streaming service, Disney Plus, later this year. According to Erin Teague, the company's EVP of product management for Disney Entertainment and ESPN, vertical video will allow users to access "original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles, or a combination" in one unified app.
This new format aims to bring together various types of content into one dynamic feed that refreshes in real-time based on the user's last visit. The vertical video tab will cater to users who want to watch short-form Disney content, as well as sports news, and entertainment.
The announcement comes after Disney recently added a similar feature called "Verts" to its overhauled ESPN app. Netflix has also been experimenting with vertical videos, featuring clips from their shows and movies.
The integration of this new feature is part of Disney's Global Tech & Data Showcase for advertisers at CES, where the company showcased various innovations in technology and data analysis for content creators.
This new format aims to bring together various types of content into one dynamic feed that refreshes in real-time based on the user's last visit. The vertical video tab will cater to users who want to watch short-form Disney content, as well as sports news, and entertainment.
The announcement comes after Disney recently added a similar feature called "Verts" to its overhauled ESPN app. Netflix has also been experimenting with vertical videos, featuring clips from their shows and movies.
The integration of this new feature is part of Disney's Global Tech & Data Showcase for advertisers at CES, where the company showcased various innovations in technology and data analysis for content creators.
... like, it's just vertical video? I mean, we've seen this before on tiktok 
. but i guess its cool that they're throwing it into disney+ now. my fave thing to watch is those short-form clips from my fave shows, so yeah, thats a plus 
. dont get me wrong tho, disney's always innovating and pushing boundaries, kudos to em for keepin' us entertained! btw, whats next? vertical video in our TVs too? lol 
! I mean think about it, Disney Plus is already so popular but adding a vertical video feed will take it to the next level, right? It's like, imagine being able to scroll through all your fave shows and movies in one place, it's gonna be insane 
. And I love that they're doing this after Netflix and ESPN did it too, now we'll have a whole new way to consume content on the go! Interesting 
. That being said, if executed well, this feature could indeed bring more variety to the streaming experience, especially for users who are accustomed to watching short-form content on social media platforms.
. And what about the apps' UI? It sounds like it's gonna be all cluttered and overwhelming. Plus, won't this just make us even more addicted to scrolling through videos? 
. Is it just a bunch of short-form clips that are gonna be boring? Can't we get some more in-depth content or something?
And what about those of us who don't watch short-form content or sports news? Are we being left out again? 
. And let's be honest, with the rise of short-form content, it's like they're acknowledging that our attention span is shorter than ever... 
Maybe this is just another attempt to diversify their revenue streams and keep us hooked on their platform? 
Either way, I'm curious to see how this will play out and whether users will actually stick with the vertical video tab. The real question is: what's next for Disney Plus? Will they start to prioritize user data over ad revenue like some of their competitors? 
but with more Disney magic 
. I mean, who wouldn't want to scroll through their fave shows and movies in one place? It's gonna be so satisfying to see all the clips from The Mandalorian or Stranger Things in one spot. And can you imagine the creators' excitement when they can share their short-form content with the world? It's like a dream come true! 
I'm also curious about how this will change the way we consume content on Disney Plus... will it become more of an Instagram feed than a traditional streaming service? 
Either way, I'm here for it! 
hopefully they can make it easy to discover new stuff without having to scroll thru everythin' 
It's gonna be so sick to have all these different types of content in one place, you know? I mean, who doesn't love binge-watching short-form vids or watching sports highlights? 
It's also dope that they're bringing it to the users' doorstep, like a personalized feed that updates every time we visit. I'm thinking this is gonna be a game-changer for Disney Plus and make it way more competitive with Netflix and all the others. Can't wait to see what kind of magic they come up with! 
. fingers crossed they don't just slap it on there without giving users any real agency over what they watch 
I can already see myself binge-watching my favorite shows and movies in this format all day long. But, let's be real... will we get tired of all the short-form content? Can they keep us engaged for more than 10 seconds? 
And with Disney Plus, I'm thinking this is going to be HUGE! Imagine getting your daily dose of Star Wars and Marvel shorts, all curated just for you. 
And I'm loving that it refreshes in real-time based on our last visit - that's some cool tech right there! 
Can't wait for the unveiling later this year!