Elon Musk's plan to "purge" blue check marks on Twitter has turned out to be a confusing and uneven attempt at enforcing his vision for the platform. Instead of targeting high-profile users, as was initially expected, Musk has singled out one major publication - The New York Times - that has not opted for paid verification.
The surprise move came when Musk responded to a meme about the Times' decision not to pay for verification with a tweet saying, "Oh ok, we'll take it off then." This followed a series of attacks on the media outlet's coverage, which Musk claimed was boring and propaganda. The weekend has left many users wondering why their verification status has been altered, as Twitter's new label makes it unclear whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue.
The move highlights how Musk often appears to guide decisions about the platform through whims rather than policy. The decision also risks creating confusion and whiplash for users, particularly high-profile accounts that have long been a key selling point for Twitter.
It's worth noting that not all legacy blue check holders lost their verification marks over the weekend; instead, they were appended with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This change has raised concerns about whether verified accounts are actually notable individuals or simply users who have paid for verification.
The move has sparked debate among experts in inauthentic behavior, who argue that reserving verification for paid users may not reduce the number of bots on the site. Additionally, some have pointed out that Musk's efforts to create a more equal system through changes to Twitter's verification process may ultimately drive revenue and benefit the billionaire owner.
In a separate move, Twitter replaced its blue bird logo with doge, the meme representing cryptocurrency dogecoin, which Musk has promoted. The price of dogecoin shot up 20% on Monday, highlighting how Musk's platform continues to be influenced by his own interests and whims.
The surprise move came when Musk responded to a meme about the Times' decision not to pay for verification with a tweet saying, "Oh ok, we'll take it off then." This followed a series of attacks on the media outlet's coverage, which Musk claimed was boring and propaganda. The weekend has left many users wondering why their verification status has been altered, as Twitter's new label makes it unclear whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue.
The move highlights how Musk often appears to guide decisions about the platform through whims rather than policy. The decision also risks creating confusion and whiplash for users, particularly high-profile accounts that have long been a key selling point for Twitter.
It's worth noting that not all legacy blue check holders lost their verification marks over the weekend; instead, they were appended with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This change has raised concerns about whether verified accounts are actually notable individuals or simply users who have paid for verification.
The move has sparked debate among experts in inauthentic behavior, who argue that reserving verification for paid users may not reduce the number of bots on the site. Additionally, some have pointed out that Musk's efforts to create a more equal system through changes to Twitter's verification process may ultimately drive revenue and benefit the billionaire owner.
In a separate move, Twitter replaced its blue bird logo with doge, the meme representing cryptocurrency dogecoin, which Musk has promoted. The price of dogecoin shot up 20% on Monday, highlighting how Musk's platform continues to be influenced by his own interests and whims.