Elon Musk's plan for a Twitter Blue subscription service to provide verified checks has hit a snag, leaving many high-profile users bewildered. The billionaire CEO had promised to "wind down" blue check marks in April, but instead seems to have singled out the New York Times' main account, removing its coveted verification badge.
The move is part of Musk's ongoing campaign against what he calls "legacy" blue checks, which he believes unfairly favors high-profile users. However, this latest twist has created confusion and raised concerns about the transparency of Twitter's new verification system.
Most legacy blue check holders were relieved to find that their verification marks remained intact over the weekend, but with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This language makes it unclear whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue.
The New York Times' main account lost its blue check after Musk took to Twitter to mock the outlet, claiming that the coverage was "boring" and "propaganda." The move is just the latest example of Musk's tendency to guide decisions on Twitter by whim rather than policy.
Despite the confusion, it appears that other accounts associated with the New York Times will remain verified. It remains unclear why the publication does not have a gold "organizations" check mark, like accounts for other news outlets.
Twitter has been under fire for its handling of verification, particularly when it comes to impersonators and bots on the platform. Experts say that reserving verification for paid users may not reduce the number of bots on the site.
Musk has previously argued that changes to Twitter's verification system are intended to "treat everyone equally." However, critics argue that this approach drives revenue and creates a new standard that unfairly favors those who pay for premium features.
The move is part of Musk's ongoing campaign against what he calls "legacy" blue checks, which he believes unfairly favors high-profile users. However, this latest twist has created confusion and raised concerns about the transparency of Twitter's new verification system.
Most legacy blue check holders were relieved to find that their verification marks remained intact over the weekend, but with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This language makes it unclear whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue.
The New York Times' main account lost its blue check after Musk took to Twitter to mock the outlet, claiming that the coverage was "boring" and "propaganda." The move is just the latest example of Musk's tendency to guide decisions on Twitter by whim rather than policy.
Despite the confusion, it appears that other accounts associated with the New York Times will remain verified. It remains unclear why the publication does not have a gold "organizations" check mark, like accounts for other news outlets.
Twitter has been under fire for its handling of verification, particularly when it comes to impersonators and bots on the platform. Experts say that reserving verification for paid users may not reduce the number of bots on the site.
Musk has previously argued that changes to Twitter's verification system are intended to "treat everyone equally." However, critics argue that this approach drives revenue and creates a new standard that unfairly favors those who pay for premium features.