Gym-goers on high alert as fake fitness deals flood social media.
A new year often brings a wave of desperation to shed those extra pounds or improve overall health. However, scammers are capitalizing on this desire, flooding social media with fake gym membership deals and personal training offers that appear too good to be true.
Those who fall prey to these scams find themselves without membership details, unable to make payments, or worse still, having handed over sensitive bank information only to be left feeling vulnerable.
According to Marijus Briedis, chief technology officer at cybersecurity firm NordVPN, the scammers are experts in mimicking real ads and websites from legitimate businesses. By using AI technologies, they can alter images of people with more muscle mass to lure potential victims into false promises.
Spotting a fake fitness deal is easier said than done. The first red flag often points to an ad on social media promising cheap gym membership or tailored training plans that offer a sense of urgency โ limited time only or exclusive spots available.
However, it's not just the wording that should raise suspicions; the website address may differ by just one character from its legitimate counterpart.
If you're considering signing up for any fitness program, exercise extreme caution and treat offers that rely on pressure or urgency with skepticism. Always prioritize independent reviews and ensure there is a clear record of contact details before handing over sensitive information.
For those who think they have fallen victim to such scams, there are steps to take. Immediately report the incident to your bank and then file a complaint with Action Fraud โ the UK's central hub for online crime.
A new year often brings a wave of desperation to shed those extra pounds or improve overall health. However, scammers are capitalizing on this desire, flooding social media with fake gym membership deals and personal training offers that appear too good to be true.
Those who fall prey to these scams find themselves without membership details, unable to make payments, or worse still, having handed over sensitive bank information only to be left feeling vulnerable.
According to Marijus Briedis, chief technology officer at cybersecurity firm NordVPN, the scammers are experts in mimicking real ads and websites from legitimate businesses. By using AI technologies, they can alter images of people with more muscle mass to lure potential victims into false promises.
Spotting a fake fitness deal is easier said than done. The first red flag often points to an ad on social media promising cheap gym membership or tailored training plans that offer a sense of urgency โ limited time only or exclusive spots available.
However, it's not just the wording that should raise suspicions; the website address may differ by just one character from its legitimate counterpart.
If you're considering signing up for any fitness program, exercise extreme caution and treat offers that rely on pressure or urgency with skepticism. Always prioritize independent reviews and ensure there is a clear record of contact details before handing over sensitive information.
For those who think they have fallen victim to such scams, there are steps to take. Immediately report the incident to your bank and then file a complaint with Action Fraud โ the UK's central hub for online crime.