The Swiss sports brand On is making waves in the industry with its innovative approach, combining cutting-edge technology with bold fashion statements. By partnering with high-profile athletes like Roger Federer, On has established itself as a major player in the world of sports wear.
At the heart of On's success is its LightSpray flying fibre technology, which uses a nearly invisible spray to build shoes at its foot. This almost entirely automated process enables the brand to produce shoes at an unprecedented pace and with remarkable efficiency. With robots doing most of the work, humans can focus on quality control and final touches.
On's growth has been nothing short of phenomenal, with sales doubling year-on-year in China and growing rapidly in Europe and the US. The brand is expanding its retail presence, opening new stores in London and plans to have seven outlets in the capital by next year.
But On's success isn't just about numbers - it's also about style. The brand has collaborated with fashion icons like Zendaya and singer FKA twigs on high-end designs that are as fashionable as they are functional.
Despite facing stiff competition from Nike and Adidas, On is undeterred. Its focus on innovation, sustainability, and community-building has resonated with young consumers who value performance, design, and connection. As David Allemann, co-founder of On, puts it, "We're still able to set sail without exactly knowing where we're arriving without calling home the next day."
As On continues to push the boundaries of what's possible in sports wear, one thing is clear: this Swiss brand is here to stay - and its future looks brighter than ever.
At the heart of On's success is its LightSpray flying fibre technology, which uses a nearly invisible spray to build shoes at its foot. This almost entirely automated process enables the brand to produce shoes at an unprecedented pace and with remarkable efficiency. With robots doing most of the work, humans can focus on quality control and final touches.
On's growth has been nothing short of phenomenal, with sales doubling year-on-year in China and growing rapidly in Europe and the US. The brand is expanding its retail presence, opening new stores in London and plans to have seven outlets in the capital by next year.
But On's success isn't just about numbers - it's also about style. The brand has collaborated with fashion icons like Zendaya and singer FKA twigs on high-end designs that are as fashionable as they are functional.
Despite facing stiff competition from Nike and Adidas, On is undeterred. Its focus on innovation, sustainability, and community-building has resonated with young consumers who value performance, design, and connection. As David Allemann, co-founder of On, puts it, "We're still able to set sail without exactly knowing where we're arriving without calling home the next day."
As On continues to push the boundaries of what's possible in sports wear, one thing is clear: this Swiss brand is here to stay - and its future looks brighter than ever.
I mean, can you believe how fast On is growing? Like, they're doubling sales year-on-year in China, that's crazy! 
And it's not just about the numbers, their shoes are actually really comfy and stylish too... I've seen some of the designs with Zendaya and FKA twigs, they're fire 
. But what I love most is how they're using tech to make production more efficient, like robots doing all the work so humans can focus on quality control 
. It's like, innovation for everyone! 
I mean, who wouldn't want shoes built with flying fibre tech? But what really impresses me is their commitment to community-building & style – collaborating with fashion icons like Zendaya is genius! 
It's no wonder they're growing so fast in Europe & the US, young people are all about performance, design & connection 
On's future looks super bright and I'm hyped to see where this innovative brand takes us next! 
. It's like they're redefining what it means to be a sports brand. And let's be real, partnering with Roger Federer is a masterstroke - the guy's a legend on and off the court! 
. It's not just good for the planet, but it's also making them stand out from the competition.
. It's refreshing to see On embracing that aspect of their production process.
like Zendaya and FKA twigs. Their LightSpray tech is so genius, it's crazy that they can make shoes in seconds 
I'm not surprised they're killing it in the fashion world, but what really gets me is how sustainable and community-focused they are 
. Young consumers are looking for more than just a pretty face, and On is delivering that. Nike and Adidas can keep up, but On's future looks brighter 
. anyway back to On... their shoes are so comfy! i need to get myself a pair ASAP 
. have you tried any of their collaborations with fashion icons? zendaya's designs are my fave 
but seriously, their commitment to sustainability is really admirable. we need more brands doing this sorta thing 
) but also about creating a positive impact on the planet. and let's give props to david alleman for keeping it real about their company's vision 
But seriously, I'm all for innovation and sustainability - especially when it comes to something as important as footwear. And let's be real, their collabs with fashion icons like Zendaya are giving me serious style goals! 
and Europe 
, that's insane growth rate! 
According to Statista, the global athletic footwear market was valued at $134.8 billion in 2022 
! Did you know that the average production time for athletic shoes used to be around 6 months? 
Now it's down to just a few weeks with On's innovative process 
.
The collaborations with fashion icons are also fire 
plus, their sustainable focus is giving me life 
they're just a bunch of overpriced sneakers with fancy tech 
plus have you seen their stores? so sterile and boring, what happened to actually having human interaction with customers? 
But seriously, I think what sets them apart is that they're not just focusing on profit, but also on style and sustainability. Collaborations with fashion icons are a great move – Zendaya and FKA twigs bring that high-end flair! 
And let's not forget about the community aspect – it's all about performance, design, and connection, which is totally resonating with young consumers. 
And the fact that they're making sustainable fashion a priority is awesome too. 
i swear, light spray tech is like magic 
