Kamala Harris is Rebranding Her Online Presence as "Headquarters"
In a significant move, former US Vice President and 2024 Democratic presidential nominee Kamala Harris has relaunched her old social media account 'Kamala HQ' under a new name, simply "Headquarters". The revamped platform aims to become an online organizing project for next-generation campaigning, with over 1 million followers on X (formerly Twitter) and more than 5 million on TikTok.
In contrast to conservative efforts in building permanent organizing infrastructure, Harris' initiative seeks to create a different approach. According to a press release from the new group, "Headquarters is the end of that cycle." The organization now plans to post on various platforms including Substack, YouTube, and others.
Harris recently embarked on a second leg of her book tour for her best-selling memoir, focusing more on discussing what she believes needs to change next. Although she has stepped out of politics temporarily, Harris has left the door open to another presidential run.
The new project will be headed by Harris as chair emerita, with a group of advisers and operatives drawn from both her campaign alumni and People for the American Way. The posts on Headquarters will not have editorial oversight from Harris but rather from her team and People for the American Way.
In a significant move, former US Vice President and 2024 Democratic presidential nominee Kamala Harris has relaunched her old social media account 'Kamala HQ' under a new name, simply "Headquarters". The revamped platform aims to become an online organizing project for next-generation campaigning, with over 1 million followers on X (formerly Twitter) and more than 5 million on TikTok.
In contrast to conservative efforts in building permanent organizing infrastructure, Harris' initiative seeks to create a different approach. According to a press release from the new group, "Headquarters is the end of that cycle." The organization now plans to post on various platforms including Substack, YouTube, and others.
Harris recently embarked on a second leg of her book tour for her best-selling memoir, focusing more on discussing what she believes needs to change next. Although she has stepped out of politics temporarily, Harris has left the door open to another presidential run.
The new project will be headed by Harris as chair emerita, with a group of advisers and operatives drawn from both her campaign alumni and People for the American Way. The posts on Headquarters will not have editorial oversight from Harris but rather from her team and People for the American Way.
. I mean, can you imagine a more perfect name than "Headquarters"? It's like she's saying "we're done with all that politics stuff" 
. I'm also intrigued by the no-editorial-overwatch approach - it'll be interesting to see how that plays out 
. The fact that she's gonna post on all these different platforms is also super cool 
. It feels like a fresh start for her, and I'm here for it! 
and im like what is she even doing 
so she's changing her name to "Headquarters" and posting on different platforms...i dont get why not just stick with one app? 
anyway, i guess its kinda cool that shes trying to be more inclusive and less about politics for a sec 
but i really wanna know what's next for her...is she actually gonna run for president again? 
I mean, the fact that she's got such a strong online presence already is pretty impressive. Anyway, can't wait to see what comes next from Kamala and her team! 
so Kamala's rebranding her online presence as 'Headquarters' now? that's like, super strategic tbh! i mean she's trying to create this whole new vibe, not just about campaigning but also about org'nzation and stuff. it's like, she's all 'we're done with politics' but still gonna stay relevant 
. Plus, havin a group of advisers from her campaign & PFAW on board is a great way to keep it fresh & not feel too stale. I'm here for this new Headquarters project, hope it brings some much-needed energy to the online space 
. And let's be real, with her history in politics, there's always gonna be drama surrounding her. I hope the team behind Headquarters can keep things grounded 
.
I'm low-key hyped about Kamala's new move 
! She's finally taking control of her own online presence and creating a space that's all about amplifying the voices of young people who are ready to make a change 
. No more waiting for others to do it, she's stepping up and making her own path. I love how she's not just focusing on social media, but also building out this whole community-driven platform where people can share their ideas and come together around a common goal 
. It's about time we saw some real leadership from our politicians online 
!