The silver screen has long been fascinated with the concept of artificial intelligence, depicting its potential to revolutionize our lives and challenge humanity's existence. From Fritz Lang's Metropolis to 2001: A Space Odyssey, films have explored the darker side of AI, warning us about its dangers and consequences. However, in recent years, Hollywood has seen a significant shift in its approach to AI storytelling.
The novelty of exploring AI themes has worn off, and what was once considered innovative has become tired and formulaic. Screenwriters and studios have returned to the subject, but instead of pushing the boundaries, they're relying on familiar tropes and clichés. The result is a genre that's lost its edge and struggled to captivate audiences.
Consider the latest AI-themed films, such as M3GAN and Mission: Impossible – Dead Reckoning. While they may have had some initial success, they ultimately fell flat due to a lack of originality and depth. The Entity, a rogue AI introduced in Mission: Impossible – Dead Reckoning, was underwhelming and failed to justify its presence in the film.
Even more recent releases, like Mercy, starring Chris Pratt as an LAPD detective aided by a judge bot, have been met with criticism for their lack of substance and ethics. The film's depiction of AI surveillance and justice system has been panned as shallow and naive, relying on cheap relativism rather than genuine exploration of the topic.
The latest example of Hollywood's struggles with AI storytelling is the web series On This Day…1776, produced by acclaimed director Darren Aronofsky's creative studio Primordial Soup. The project uses Google DeepMind to generate YouTube videos about the American colonies' declaration of independence. While it has drawn attention and scorn, its attempts to valorize the country's founders have been criticized for their aesthetic ties to authoritarian culture.
The backlash against AI-generated content is already evident on social media. Viewers have reacted poorly to digitally altered versions of existing entertainment, such as a de-aging commercial for Xfinity that made Jurassic Park stars look like "melting wax figures." The irony of appropriating a film that was technologically astounding for its time and adding a layer of deepfakery has not gone unnoticed.
The entertainment world can't keep up with Silicon Valley startups or the public perception of smart appliances and virtual assistants. As studios continue to push AI as both a dramatic theme and transformative tool, they're risking an AI backlash that could hurt their bottom line. The question remains: will Hollywood have answers when we're ready to be saved from the daily onslaught of bots?
The novelty of exploring AI themes has worn off, and what was once considered innovative has become tired and formulaic. Screenwriters and studios have returned to the subject, but instead of pushing the boundaries, they're relying on familiar tropes and clichés. The result is a genre that's lost its edge and struggled to captivate audiences.
Consider the latest AI-themed films, such as M3GAN and Mission: Impossible – Dead Reckoning. While they may have had some initial success, they ultimately fell flat due to a lack of originality and depth. The Entity, a rogue AI introduced in Mission: Impossible – Dead Reckoning, was underwhelming and failed to justify its presence in the film.
Even more recent releases, like Mercy, starring Chris Pratt as an LAPD detective aided by a judge bot, have been met with criticism for their lack of substance and ethics. The film's depiction of AI surveillance and justice system has been panned as shallow and naive, relying on cheap relativism rather than genuine exploration of the topic.
The latest example of Hollywood's struggles with AI storytelling is the web series On This Day…1776, produced by acclaimed director Darren Aronofsky's creative studio Primordial Soup. The project uses Google DeepMind to generate YouTube videos about the American colonies' declaration of independence. While it has drawn attention and scorn, its attempts to valorize the country's founders have been criticized for their aesthetic ties to authoritarian culture.
The backlash against AI-generated content is already evident on social media. Viewers have reacted poorly to digitally altered versions of existing entertainment, such as a de-aging commercial for Xfinity that made Jurassic Park stars look like "melting wax figures." The irony of appropriating a film that was technologically astounding for its time and adding a layer of deepfakery has not gone unnoticed.
The entertainment world can't keep up with Silicon Valley startups or the public perception of smart appliances and virtual assistants. As studios continue to push AI as both a dramatic theme and transformative tool, they're risking an AI backlash that could hurt their bottom line. The question remains: will Hollywood have answers when we're ready to be saved from the daily onslaught of bots?