The story of Tricia Wallwork and her family's tea empire is one for the ages. What began as a small restaurant in North Birmingham, Alabama serving burgers, pies, and sweet tea has grown into a $1.7 billion dollar industry, making it America's most popular refrigerated iced tea brand.
Tricia Wallwork took over as CEO of the company at the age of 29 after initially joining as general counsel and vice president. Her move was a bold one, taking her away from a law firm job to lead a beverage industry giant. Under her leadership, the company has experienced explosive growth, with case volume increasing tenfold and revenue reaching $500 million in 2025.
Despite the company's success, Wallwork remains committed to its core values, including zero-waste certification and donating 1% of all profits to local education and environmental charities. Her approach is focused on building a world-class company, not just maximizing profits.
One of the key factors behind Wallwork's success has been her ability to innovate and adapt to changing market trends. The company has expanded its distribution channels, landed new deals with major retailers, and launched new products such as lemonade. Its flagship product, sweet tea, remains a staple in American culture, selling over 2 billion servings last year.
Wallwork's leadership style is also noteworthy, earning her praise from colleagues and industry experts alike. She is described by Walmart's senior vice president of pantry as "smart, innovative, and committed to excellence," while also leading with kindness and humility.
As the company continues to grow, Wallwork remains focused on driving results, investing in new products, and expanding its distribution channels. With a growth rate that shows no signs of slowing down, it's clear that Milo's is here to stay as America's favorite iced tea brand.
The company's success story also serves as a testament to the power of family-owned businesses. Wallwork's grandfather, Milo Carlton, started serving sweet tea at his hamburger shop in Birmingham over seven decades ago. Today, Tricia Wallwork leads a company that produces nearly 62 million cases of tea and lemonade annually, with a presence in 60,000 retail locations across the United States.
As the beverage industry continues to evolve, companies like Milo's must adapt to changing consumer preferences and trends. With its commitment to quality, innovation, and community involvement, it's clear that Wallwork is on the right track to maintaining her company's position as a leader in the industry.
Tricia Wallwork took over as CEO of the company at the age of 29 after initially joining as general counsel and vice president. Her move was a bold one, taking her away from a law firm job to lead a beverage industry giant. Under her leadership, the company has experienced explosive growth, with case volume increasing tenfold and revenue reaching $500 million in 2025.
Despite the company's success, Wallwork remains committed to its core values, including zero-waste certification and donating 1% of all profits to local education and environmental charities. Her approach is focused on building a world-class company, not just maximizing profits.
One of the key factors behind Wallwork's success has been her ability to innovate and adapt to changing market trends. The company has expanded its distribution channels, landed new deals with major retailers, and launched new products such as lemonade. Its flagship product, sweet tea, remains a staple in American culture, selling over 2 billion servings last year.
Wallwork's leadership style is also noteworthy, earning her praise from colleagues and industry experts alike. She is described by Walmart's senior vice president of pantry as "smart, innovative, and committed to excellence," while also leading with kindness and humility.
As the company continues to grow, Wallwork remains focused on driving results, investing in new products, and expanding its distribution channels. With a growth rate that shows no signs of slowing down, it's clear that Milo's is here to stay as America's favorite iced tea brand.
The company's success story also serves as a testament to the power of family-owned businesses. Wallwork's grandfather, Milo Carlton, started serving sweet tea at his hamburger shop in Birmingham over seven decades ago. Today, Tricia Wallwork leads a company that produces nearly 62 million cases of tea and lemonade annually, with a presence in 60,000 retail locations across the United States.
As the beverage industry continues to evolve, companies like Milo's must adapt to changing consumer preferences and trends. With its commitment to quality, innovation, and community involvement, it's clear that Wallwork is on the right track to maintaining her company's position as a leader in the industry.
! I mean, who would've thought that a small restaurant in North Birmingham could turn into a $1.7 billion dollar empire? It just goes to show that with hard work, innovative thinking, and a commitment to community, anything is possible 
. And I love how she prioritizes her values like zero-waste certification and donating to local charities - it's so refreshing to see business leaders putting people over profits 
. As a student, I'm all about learning from successful entrepreneurs like Tricia Wallwork and applying those lessons to my own school projects and extracurriculars. Plus, who wouldn't want to be part of the tea revolution? 
Is it the fact that she prioritizes kindness and humility, or is it the way she innovates and adapts to changing market trends? 
I mean, think about it, a company that starts out as just serving burgers and pies, but then becomes one of the most successful tea brands in America... it's like, what changed? 
Did they discover some secret ingredient or something? 
Nah, I guess it's just Tricia's vision for a world-class company, where profits are just a means to an end. 
But, can we really say that's the right goal? Are we just measuring success by how much money we make? 
Or is there more to life than just accumulating wealth and power? 
. But for real though, her commitment to zero-waste and donatin' to local charities is what really gets me 
. It's awesome to see someone who's makin' a difference and still growin' their business at the same time. And I love how she's innovatin' and adaptin' to the market trends - it's like my grandma used to say, "If you want to stay ahead of the curve, you gotta be willing to get a little messy 
." Anyway, I'm rootin' for this girl and her Milo's tea company all the way 
!
! Taking over at 29 and turning Milo's into a billion-dollar empire? That's some next level move 
. And can we talk about her leadership style? Smart, innovative, and kind? Yeah, please 
. And I'm loving the growth of new products like lemonade - keeps things fresh! 
Can't wait to see what she does next 
she's all about building a brand that doesn't just care about making bank, but also about giving back and doing good for the community. I mean, 1% of profits going to local charities is no joke - it's like, she's not just running a business, she's creating a movement 
And I think it's because she actually cares about the people around her, not just about pushing out profits.
️ And expanding distribution channels and launching new products? That's some next-level thinking right there 
. The story of Tricia Wallwork's family business is truly one for the ages - it's like a reminder that even the biggest companies can start from humble beginnings and still make a real difference
. And let's be real, Tricia Wallwork's rise to CEO at just 29 is basically a corporate scandal 
. I mean, what's next? A younger sibling taking over a Fortune 500 company? It's like she bought her way to the top 
. Not impressed by this tea mogul's "kindness and humility" either - sounds like PR spin to me 
. And what's with the slow rollout of new products like lemonade? Can't they just innovate faster for once? 
anyway, i think its so cool that shes still committed to those core values like zero waste & donating 1% of profits 2 local education & environmental charities. thats the kinda leadership we need more of in america 
and tricia wallwork is def one of the smartest & most innovative ppl in the industry right now 
CEO
what's not to love about this girl?! 
And I love that she's keeping it real with her zero-waste certification and donating 1% of profits to local charities - it's about more than just making money 
. I mean, going from law to CEO at 29? That's some serious ambition! 
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. And the fact that she's keeping it real with zero-waste certification and donating to local charities? That's goals, girl 
. I mean, she could've just played it safe and stayed in the corporate world, but nope. She took a chance on her family's business and made it into something amazing. That's the kinda leadership that'll make me feel all warm and fuzzy inside 
!
. Plus, donating 1% of profits to charities is cute, but it's not like she's changing the world or anything 
. The fact that she's keeping the core values intact while still growing the brand is truly inspiring 
. I'm definitely rooting for Tricia Wallwork and Milo's tea empire 