London's next big thing? This Barking warehouse is a long shot, literally
Amidst the city's gentrification and rising rents, Londoners are being forced further out of town to pursue their nightlife fix. Eutopia, a 4,000-capacity club in a former industrial site near Barking sewage works, hopes to buck this trend. It's an unusual location, but its founders have spent £1.5m on the space and designed it with community events and film screenings in mind.
The venue is part of a new wave of independent operators taking on the challenges of running a club. The team behind Eutopia includes experienced nightlife professionals who have worked at prominent venues like Corsica Studios, Oval Space, and Eastern Electrics. They're confident that their slow-and-steady approach will pay off in the long run.
However, there are doubts about whether this new venture will thrive in an increasingly difficult market. While events from various promoters are selling out, the lack of corporate backing means Eutopia can't afford to be complacent. Paterson and Ranger know that Londoners' perceptions around nightlife are often negative, but they're determined to prove them wrong.
The reality is that running a club like Eutopia requires significant resources, which might not be available in the long term. But the founders believe that by staying true to their vision and engaging with the local community, they can build something special that will endure beyond the initial hype. Only time will tell if this Barking warehouse will become London's next superclub.
The trade-offs of running a venue like Eutopia are clear: while it may offer more flexibility in terms of programming and atmosphere, it also means that customers have to travel further to get there – often with limited public transport options. The Eutopia team has clearly thought this through, but the end result is still uncertain.
Ultimately, whether or not Eutopia succeeds will depend on the commitment of its owners, their ability to navigate the complexities of running a club in an increasingly challenging market, and the willingness of Londoners to support new and innovative nightlife ventures. If all these factors come together, then this Barking warehouse might just prove to be more than just another long shot – it could be the future of London's nightlife scene.
Amidst the city's gentrification and rising rents, Londoners are being forced further out of town to pursue their nightlife fix. Eutopia, a 4,000-capacity club in a former industrial site near Barking sewage works, hopes to buck this trend. It's an unusual location, but its founders have spent £1.5m on the space and designed it with community events and film screenings in mind.
The venue is part of a new wave of independent operators taking on the challenges of running a club. The team behind Eutopia includes experienced nightlife professionals who have worked at prominent venues like Corsica Studios, Oval Space, and Eastern Electrics. They're confident that their slow-and-steady approach will pay off in the long run.
However, there are doubts about whether this new venture will thrive in an increasingly difficult market. While events from various promoters are selling out, the lack of corporate backing means Eutopia can't afford to be complacent. Paterson and Ranger know that Londoners' perceptions around nightlife are often negative, but they're determined to prove them wrong.
The reality is that running a club like Eutopia requires significant resources, which might not be available in the long term. But the founders believe that by staying true to their vision and engaging with the local community, they can build something special that will endure beyond the initial hype. Only time will tell if this Barking warehouse will become London's next superclub.
The trade-offs of running a venue like Eutopia are clear: while it may offer more flexibility in terms of programming and atmosphere, it also means that customers have to travel further to get there – often with limited public transport options. The Eutopia team has clearly thought this through, but the end result is still uncertain.
Ultimately, whether or not Eutopia succeeds will depend on the commitment of its owners, their ability to navigate the complexities of running a club in an increasingly challenging market, and the willingness of Londoners to support new and innovative nightlife ventures. If all these factors come together, then this Barking warehouse might just prove to be more than just another long shot – it could be the future of London's nightlife scene.
... I mean, £1.5m is a lot of cash to spend on a club in Barking, but at the same time, I love the idea of having community events and film screenings there too 
. It's not just about the music, you know? And I think the team behind it are trying really hard to make it work, which is admirable.
... I mean, Barking isn't exactly the most glamorous part of town. And with limited public transport options, it's not exactly easy to get there on a Friday night 
. Still, if they can make it work and prove to people that Eutopia is more than just another long shot, then I'd be all for it 
.
It's like they're all competing with each other to see who can be the most unique. But at the end of the day, it's still just a club, right? 
Maybe Eutopia will find a way to balance being innovative with being accessible and fun for everyone.
... they seem like they're on the right track. And who knows, maybe Barking will surprise us all and become the next big thing in London's nightlife scene 
!
I mean, the location is definitely...interesting. 
Not sure if people will travel all that way for a club. And £1.5m is a pretty big investment... 
We'll have to see how this one plays out. Maybe they can make it work with some community events and stuff? 
. plus, its all about community events and film screenings which is like, super relatable 
. lets be real tho, londoners can be pretty harsh on new clubs 
but if eutopia can pull it off, it'll def be a game changer 
. fingers crossed for this Barking warehouse 
. still gotta wait and see how this plays out...
! £1.5m is a huge investment for a club in an industrial area, but if they stick to their community events and film screenings, I think it'll work out in the long run 
. The only problem is that Londoners are being pushed further out of town because of gentrification, so it's kinda harsh on those who can't afford to travel as far 
. And yeah, the public transport thing is a big issue – how will that affect people's willingness to go there on a Friday night? 
also, isn't it weird that they're hoping to buck the trend of gentrification by moving further out into the city? don't they want to bring nightlife closer to where people live? 
: 
. The fact that they're spending £1.5m on a warehouse near sewage works is already a major red flag for me 
It sounds like a recipe for disaster.
. If they can make it work and prove that you don't need to be in the heart of London to have a great nightlife experience, then I'm all for it 
. If they can make it work, then Eutopia could be a really interesting and innovative addition to London's nightlife scene 
like what's wrong with the city that londoners can't even afford to live near their own nightlife spots anymore? 
anyway, i think eutopia has a good shot at it if they keep it real and community-focused. but let's be real, it's not gonna be easy