JD Sports to Revolutionize Online Shopping with AI-Powered One-Click Purchases
In a move to stay ahead of the curve, British sportswear company JD Sports is set to enable customers to make purchases directly through artificial intelligence (AI) platforms, without leaving their mobile apps. The technology, which includes chatbots like ChatGPT and Microsoft Copilot, will allow users to make one-click purchases, marking a significant shift in how consumers shop online.
According to Jetan Chowk, JD Sports' chief technology officer, AI is the future of e-commerce, citing a growing trend among young shoppers who regularly use AI apps to research and discover products. The company aims to capitalize on this trend by integrating AI-powered shopping into its own platform.
JD's foray into AI-powered shopping comes as several major retailers have been working on similar technologies to stay competitive online. Research by KPMG found that 30% of young adults aged between 25-34 use AI-enabled chatbots to find deals, highlighting the potential for this technology to revolutionize online shopping.
To tackle this challenge, UK retailers are employing various tactics, including optimizing their search engine rankings and responding to reviews on platforms like Google and Trustpilot. JD Sports, however, plans to take a more direct approach by integrating its own AI platform within its apps.
This move may also pose a threat to Google's dominance in online shopping, as the tech giant has been developing its own AI features to enable shopping within its Gemini chatbot. Walmart has already partnered with Google on this initiative, allowing users to shop directly from the Gemini app.
With JD Sports set to launch its AI-powered shopping platform in the US later this year, it remains to be seen how consumers will respond to this new technology. However, one thing is clear: AI-powered shopping is becoming an increasingly important aspect of e-commerce, and retailers that adapt quickly to this trend may gain a significant competitive edge.
In a move to stay ahead of the curve, British sportswear company JD Sports is set to enable customers to make purchases directly through artificial intelligence (AI) platforms, without leaving their mobile apps. The technology, which includes chatbots like ChatGPT and Microsoft Copilot, will allow users to make one-click purchases, marking a significant shift in how consumers shop online.
According to Jetan Chowk, JD Sports' chief technology officer, AI is the future of e-commerce, citing a growing trend among young shoppers who regularly use AI apps to research and discover products. The company aims to capitalize on this trend by integrating AI-powered shopping into its own platform.
JD's foray into AI-powered shopping comes as several major retailers have been working on similar technologies to stay competitive online. Research by KPMG found that 30% of young adults aged between 25-34 use AI-enabled chatbots to find deals, highlighting the potential for this technology to revolutionize online shopping.
To tackle this challenge, UK retailers are employing various tactics, including optimizing their search engine rankings and responding to reviews on platforms like Google and Trustpilot. JD Sports, however, plans to take a more direct approach by integrating its own AI platform within its apps.
This move may also pose a threat to Google's dominance in online shopping, as the tech giant has been developing its own AI features to enable shopping within its Gemini chatbot. Walmart has already partnered with Google on this initiative, allowing users to shop directly from the Gemini app.
With JD Sports set to launch its AI-powered shopping platform in the US later this year, it remains to be seen how consumers will respond to this new technology. However, one thing is clear: AI-powered shopping is becoming an increasingly important aspect of e-commerce, and retailers that adapt quickly to this trend may gain a significant competitive edge.