Jill Martin, the popular Today show personality, has teamed up with actress and writer Lorna Luft to create a limited-edition "Wizard of Oz" Sherpa collection. The collaboration marks a significant partnership between the two, with the official launch set for December 6 on QVC.
For Martin, this new venture is more than just a business opportunity - it's also a personal connection to Judy Garland and the iconic film that has captivated audiences for generations. "I believe Judy Garland spiritually brought my daughter and I together to form this Wizard of Oz collection for years to come," she said in an interview.
The partnership is largely driven by Martin's long-held admiration for the movie and its impact on her life. Luft, Lorna, and Martin expressed their excitement about working together, citing a deep understanding and respect for each other's work.
This collaboration marks a significant milestone in Jill Martin's company, By Jill Martin, which has already gained significant traction following its launch earlier this year. The brand is projected to bring in over $10 million in revenue by 2025.
Martin has been open about her personal journey with cancer, including being diagnosed with breast cancer in June 2023 and undergoing a double mastectomy and aggressive treatment. Despite the challenges, she remains optimistic about the future of cancer research and treatment.
"We're not even talking about making treatment better, we're at the point where we're talking about intercepting cancer," Martin said. Her dedication to cancer research and support has inspired many, including her fans who have been following her journey.
The "Wizard of Oz" collection is set to be a hit among fans of the beloved film, with the Sherpa hoodie being a particularly coveted item. With this collaboration, Jill Martin continues to push boundaries in fashion, entertainment, and social impact, cementing her position as a trailblazer in the industry.
For Martin, this new venture is more than just a business opportunity - it's also a personal connection to Judy Garland and the iconic film that has captivated audiences for generations. "I believe Judy Garland spiritually brought my daughter and I together to form this Wizard of Oz collection for years to come," she said in an interview.
The partnership is largely driven by Martin's long-held admiration for the movie and its impact on her life. Luft, Lorna, and Martin expressed their excitement about working together, citing a deep understanding and respect for each other's work.
This collaboration marks a significant milestone in Jill Martin's company, By Jill Martin, which has already gained significant traction following its launch earlier this year. The brand is projected to bring in over $10 million in revenue by 2025.
Martin has been open about her personal journey with cancer, including being diagnosed with breast cancer in June 2023 and undergoing a double mastectomy and aggressive treatment. Despite the challenges, she remains optimistic about the future of cancer research and treatment.
"We're not even talking about making treatment better, we're at the point where we're talking about intercepting cancer," Martin said. Her dedication to cancer research and support has inspired many, including her fans who have been following her journey.
The "Wizard of Oz" collection is set to be a hit among fans of the beloved film, with the Sherpa hoodie being a particularly coveted item. With this collaboration, Jill Martin continues to push boundaries in fashion, entertainment, and social impact, cementing her position as a trailblazer in the industry.
. For Jill Martin, this collaboration with Lorna Luft is not just about creating a fashion line, it's about honoring her love for "The Wizard of Oz" and finding meaning in her journey as a cancer survivor 
. It's a beautiful reminder that our work can be both a source of creative expression and personal growth 
. And when we share our passions with others, we not only bring joy to ourselves but also to those around us 
. I wonder, what are the hidden connections between our interests and values? How do they shape who we are as individuals and what we create in the world? 
jill martin is teaming up with lorna luft on a wizard of oz collab and i'm already low-key hyped 
i mean who wouldn't want to cop a sherpa hoodie with a little bit of toto magic 
? but seriously though, it's dope that jill martin is using her platform for good and also keeping it real about cancer research - we need more people like her in the game 
I've been a fan of Jill's work for ages, she's always been someone who wears her heart on her sleeve and it's inspiring to see her passion translate into such amazing projects 
. I'm already drooling over that Sherpa hoodie - who wouldn't want a piece of Oz in their wardrobe? 
Can't wait to get my hands on it and rep Jill's brand - she's truly changing the game 
. For me, it's all about the love for 'The Wizard of Oz' - who hasn't been enchanted by Dorothy's story at some point? 
Plus, Jill's openness about her cancer journey has really inspired people and made a difference in the fight against cancer 
. Can't wait to see what the future holds for By Jill Martin!
I'm all about that maximalist life 
! Jill Martin and Lorna Luft are like two peas in a pod 
, working together on this epic "Wizard of Oz" Sherpa collection. I mean, can you think of anything more magical than watching these two powerhouses create something special? For me, it's not just about the clothes (although those Sherpa hoodies do look amazing 
), but also about the fact that they're using their platform to bring people together and spread love 
. Jill Martin's story is so inspiring 
- from battling cancer to staying positive and now creating something amazing with Lorna Luft... it's a reminder that even in tough times, there's always hope 
!
! Jill Martin's dedication to cancer research & awareness is everything 
what's next? Another celebrity collab turning into a overpriced merch graveyard 
like that Sherpa hoodie, who thought that was a good idea? $200 for a hoodie with a cheesy quote from Oz? 
not exactly what we want in our medicine cabinet 
I mean, who wouldn't want a limited-edition Wizard of Oz collection from Jill Martin? Like, it's not like we're all just dying for more Sherpa hoodies or anything 
. On a serious note, though, Lorna Luft seems like an amazing partner to have on board - she's got the whole old-school Hollywood vibe going on 
. But let's be real, this collab is all about Jill Martin's bank account 
!
. And I love how Martin is using her platform to talk about cancer research - that takes courage 
. It's not just about fandom; it's about sharing the wonder and enchantment that this movie brings to our lives 
.