Philly Brewery to Bring Cheer with Snow-Dependent Beer Discounts
As the city of Philadelphia grapples with its impending snowstorm, local brewery Human Robot is stepping up to bring a little joy to residents. The taproom chain has hatched a unique promotion that ties beer prices directly to precipitation levels, offering discounted brews for those brave enough to venture out into the snowy weather.
For every inch of snowfall over the weekend, customers will receive $1 off each pint of Human Robot's TMAVY 13° beer. With forecasters predicting up to 18 inches in the Philly area, the brewery is bracing itself for a significant drop in draft prices – potentially as low as 25 cents per pint.
The promotion aims to entice those who might otherwise stay indoors to grab a cold one and enjoy some festive cheer with friends at Human Robot's five taprooms. Co-owner Jake Atkinson explains that this is the brewery's way of bringing people together during inclement weather, saying "It's a way to get people out when it snows, because typically people don't go out... But if you can walk, it kind of brings a fun party to the whole snow situation."
This is not Human Robot's first foray into snow-dependent discounts. The brewery has run similar promotions in the past, with the most recent offering $4 off all drinks last December. However, this weekend's expected snowfall would be a rare occurrence – with only one instance since the brewery opened in 2020 fitting this bill.
Those who are able to make it to Human Robot's taprooms safely by walking or public transit can take advantage of these discounts. In light of Philadelphia's declared snow emergency and public transportation restrictions, Atkinson urges customers to "Just be safe, and let's have some fun." With this offer, Human Robot is doing just that – spreading a little winter cheer in the unlikeliest of places.
As the city of Philadelphia grapples with its impending snowstorm, local brewery Human Robot is stepping up to bring a little joy to residents. The taproom chain has hatched a unique promotion that ties beer prices directly to precipitation levels, offering discounted brews for those brave enough to venture out into the snowy weather.
For every inch of snowfall over the weekend, customers will receive $1 off each pint of Human Robot's TMAVY 13° beer. With forecasters predicting up to 18 inches in the Philly area, the brewery is bracing itself for a significant drop in draft prices – potentially as low as 25 cents per pint.
The promotion aims to entice those who might otherwise stay indoors to grab a cold one and enjoy some festive cheer with friends at Human Robot's five taprooms. Co-owner Jake Atkinson explains that this is the brewery's way of bringing people together during inclement weather, saying "It's a way to get people out when it snows, because typically people don't go out... But if you can walk, it kind of brings a fun party to the whole snow situation."
This is not Human Robot's first foray into snow-dependent discounts. The brewery has run similar promotions in the past, with the most recent offering $4 off all drinks last December. However, this weekend's expected snowfall would be a rare occurrence – with only one instance since the brewery opened in 2020 fitting this bill.
Those who are able to make it to Human Robot's taprooms safely by walking or public transit can take advantage of these discounts. In light of Philadelphia's declared snow emergency and public transportation restrictions, Atkinson urges customers to "Just be safe, and let's have some fun." With this offer, Human Robot is doing just that – spreading a little winter cheer in the unlikeliest of places.