omg what's next? 
i mean, i get it, people wanna protect their image but trademarking themselves is like a whole new level... how's that gonna work in practice? like, what if someone uses his voice in a commercial without asking first? 
do they just assume it's cool because it's AI or something? 
and what about all the other actors who didn't get their act together and trademark themselves? is this gonna be like a big game of catch-up? 
and btw, i'm both impressed and kinda worried that someone would try to create an AI clone of Matthew McConaughey... what if it's actually convincing? 
i mean, i get it, people wanna protect their image but trademarking themselves is like a whole new level... how's that gonna work in practice? like, what if someone uses his voice in a commercial without asking first? do they just assume it's cool because it's AI or something? and what about all the other actors who didn't get their act together and trademark themselves? is this gonna be like a big game of catch-up? and btw, i'm both impressed and kinda worried that someone would try to create an AI clone of Matthew McConaughey... what if it's actually convincing? 
anyway i get why mckay is doing it tho, it's like when you're on vacation and someone photobombs your pic... you wanna be able to protect that one moment of joy 
. I mean, come on Matthew McConaughey, you're not the only one who's going to have a digital doppelganger created. It's like you're trying to own the internet or something 
. But at the same time, I can see where he's coming from - it's wild how much control AI has over our likenesses these days 
. And yeah, I've got a lot of respect for him taking proactive steps to protect his brand... but also, is this just going to set a precedent for everyone else? Can we get some clarity on these laws already? 
. I mean, who knew trademarking yourself was an option? But seriously, can you blame him for wanting to protect his image and voice from being used without permission? It's like, if someone uses your face or your name without asking, it's like stealing a part of you 
.
Either way, I'm curious to see how this plays out and what impact it'll have on the entertainment industry