Over 550,000 Social Media Accounts Deactivated in Australia Amid Under-16s Ban
In its first month under Australia's social media ban, Meta has identified and deactivated nearly half a million underage accounts across its platforms, including Facebook, Instagram, and Threads. The total number of deactivated accounts stands at 544,052, with Instagram bearing the brunt at 330,639 instances.
The Australian government introduced the ban in December, requiring major social media platforms to implement age checks for users under 16. Since then, Meta has been working to identify and remove accounts belonging to minors. The company claims that ongoing compliance with the law will be a multi-layered process, but has expressed concerns about determining age online without an industry standard.
Notably, some platforms such as X (formerly known as Twitter) had already begun implementing age checks before the ban was enforced. However, many under-16 accounts have been found to be easily bypassable through simple measures like makeup and good lighting. The shadow communications minister has criticized the government for its handling of the policy, saying that it "has fallen flat" due to widespread evasion.
Children who lost access to social media platforms during the initial ban period have migrated to alternative sites such as Yope and Lemon8, which are not included in the ban. Meta is calling on the Australian government to engage constructively with industry to find a better way forward for ensuring age-appropriate experiences online.
In its first month under Australia's social media ban, Meta has identified and deactivated nearly half a million underage accounts across its platforms, including Facebook, Instagram, and Threads. The total number of deactivated accounts stands at 544,052, with Instagram bearing the brunt at 330,639 instances.
The Australian government introduced the ban in December, requiring major social media platforms to implement age checks for users under 16. Since then, Meta has been working to identify and remove accounts belonging to minors. The company claims that ongoing compliance with the law will be a multi-layered process, but has expressed concerns about determining age online without an industry standard.
Notably, some platforms such as X (formerly known as Twitter) had already begun implementing age checks before the ban was enforced. However, many under-16 accounts have been found to be easily bypassable through simple measures like makeup and good lighting. The shadow communications minister has criticized the government for its handling of the policy, saying that it "has fallen flat" due to widespread evasion.
Children who lost access to social media platforms during the initial ban period have migrated to alternative sites such as Yope and Lemon8, which are not included in the ban. Meta is calling on the Australian government to engage constructively with industry to find a better way forward for ensuring age-appropriate experiences online.