Netflix, if successful with its proposed acquisition of Warner Bros. Discovery, has offered a compromise on the fate of theaters: 45-day windows for WBD movies. This proposal aims to address concerns raised by theater owners and movie enthusiasts alike about the impending sale.
According to Ted Sarandos, co-chief executive of Netflix, the company plans to operate its theatrical business in accordance with current practices, albeit with a slightly modified timeframe. By extending the exclusive run from 17 days to 45 days, Sarandos is attempting to alleviate concerns about a hasty demise for cinemas. He emphasized the importance of competitive success and winning at the box office.
This concession comes as Paramount Skydance has refused to back down on its rival bid to acquire Warner Bros. Discovery, further exacerbating tensions in the Hollywood landscape. The proposed Netflix deal has been met with resistance from several theater chains, which have expressed concerns about the sale's impact on their businesses.
Sarandos also responded to criticism of his earlier comment that the theatrical business is an "outmoded" idea. He clarified that this term applies more broadly, acknowledging that it may not be applicable in urban areas where multiple theaters are available, such as Manhattan. By refining his statement, Sarandos appears to be attempting to appease theater owners and audiences alike.
The Netflix acquisition, if approved, would further consolidate control over the film industry's production and distribution channels in the hands of a single dominant player. This has raised concerns among trade organizations and lawmakers about the concentration of power in an already highly concentrated market.
According to Ted Sarandos, co-chief executive of Netflix, the company plans to operate its theatrical business in accordance with current practices, albeit with a slightly modified timeframe. By extending the exclusive run from 17 days to 45 days, Sarandos is attempting to alleviate concerns about a hasty demise for cinemas. He emphasized the importance of competitive success and winning at the box office.
This concession comes as Paramount Skydance has refused to back down on its rival bid to acquire Warner Bros. Discovery, further exacerbating tensions in the Hollywood landscape. The proposed Netflix deal has been met with resistance from several theater chains, which have expressed concerns about the sale's impact on their businesses.
Sarandos also responded to criticism of his earlier comment that the theatrical business is an "outmoded" idea. He clarified that this term applies more broadly, acknowledging that it may not be applicable in urban areas where multiple theaters are available, such as Manhattan. By refining his statement, Sarandos appears to be attempting to appease theater owners and audiences alike.
The Netflix acquisition, if approved, would further consolidate control over the film industry's production and distribution channels in the hands of a single dominant player. This has raised concerns among trade organizations and lawmakers about the concentration of power in an already highly concentrated market.