OpenAI is set to test ads in its popular chatbot ChatGPT today, according to a report from CNBC. The company's "clearly labeled" advertisements will appear in a separate area beneath the user interface.
This development comes after OpenAI CEO Sam Altman recently stated that the firm expects advertising revenue to comprise less than half of its overall earnings in the long term. However, it appears these plans are already underway.
Last week, Anthropic aired an ad during the Super Bowl poking fun at OpenAI and claiming "ads are coming to AI", which was followed by a more subdued commercial after the CEO made public comments calling out the campaign as "clearly dishonest".
When logged-in users opt for free access or a cheaper Go subscription plan on ChatGPT, they will see ads. Despite this, the company claims it will maintain user conversations from advertisers private.
The advertisements are designed to optimize messages according to user preferences without influencing answers provided by ChatGPT.
This development comes after OpenAI CEO Sam Altman recently stated that the firm expects advertising revenue to comprise less than half of its overall earnings in the long term. However, it appears these plans are already underway.
Last week, Anthropic aired an ad during the Super Bowl poking fun at OpenAI and claiming "ads are coming to AI", which was followed by a more subdued commercial after the CEO made public comments calling out the campaign as "clearly dishonest".
When logged-in users opt for free access or a cheaper Go subscription plan on ChatGPT, they will see ads. Despite this, the company claims it will maintain user conversations from advertisers private.
The advertisements are designed to optimize messages according to user preferences without influencing answers provided by ChatGPT.