Perplexity AI has secured a multi-year licensing partnership with Getty Images, granting its users access to the vast library of stock and editorial images. As part of the agreement, Perplexity will integrate Getty's extensive collection into its search and discovery tools, ensuring accurate attribution to maintain compliance with copyright laws.
The deal comes as generative AI continues to gain traction, but also raises concerns about ownership and usage rights. In recent months, Perplexity has faced several high-profile lawsuits, including a multi-million-dollar suit from Japanese media groups Nikkei and Asahi Shimbun over allegations of unauthorized content scraping and incorrect attribution.
Reddit recently took the company to court for allegedly using scraped data without proper licensing. The situation highlights the complexities surrounding AI-generated content and its relationship with intellectual property laws. Even dictionary publishers, like Merriam-Webster, have turned to litigation against Perplexity.
Getty itself has navigated similar waters in recent years. In 2022, it banned AI-generated art from its platform citing concerns over copyright infringement. The company later sued AI art tool Stable Diffusion for allegedly processing millions of protected images without permission.
The partnership with Getty, however, marks a significant development for Perplexity as it aims to improve the accuracy and reliability of its content delivery. According to Nick Unsworth, Vice President Strategic Development at Getty Images, "partnerships such as this support AI platforms in increasing the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience."
The deal comes as generative AI continues to gain traction, but also raises concerns about ownership and usage rights. In recent months, Perplexity has faced several high-profile lawsuits, including a multi-million-dollar suit from Japanese media groups Nikkei and Asahi Shimbun over allegations of unauthorized content scraping and incorrect attribution.
Reddit recently took the company to court for allegedly using scraped data without proper licensing. The situation highlights the complexities surrounding AI-generated content and its relationship with intellectual property laws. Even dictionary publishers, like Merriam-Webster, have turned to litigation against Perplexity.
Getty itself has navigated similar waters in recent years. In 2022, it banned AI-generated art from its platform citing concerns over copyright infringement. The company later sued AI art tool Stable Diffusion for allegedly processing millions of protected images without permission.
The partnership with Getty, however, marks a significant development for Perplexity as it aims to improve the accuracy and reliability of its content delivery. According to Nick Unsworth, Vice President Strategic Development at Getty Images, "partnerships such as this support AI platforms in increasing the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience."