Madrid's Prado museum is bracing for a potential influx of visitors by drawing up plans to manage crowds and prevent overcrowding.
Following its record-breaking attendance figures last year – with a staggering 3.5 million visitors, an increase of over 56,000 from the previous year – director Miguel Falomir has expressed concerns that maintaining quality is more important than quantity. To avoid becoming overwhelmed like the famous Louvre in Paris, Falomir believes it's essential to find a balance between attracting more people and providing a better experience.
Currently, with 65% of visitors coming from overseas, Falomir sees an opportunity for Spaniards to discover this cultural treasure, which houses iconic works such as Velázquez's Las Meninas and Hieronymus Bosch's The Garden of Earthly Delights. To achieve this goal, he wants the museum to adopt a more diverse range of patrons.
To ensure quality over quantity, Falomir is introducing measures like optimizing entrance procedures, adjusting group sizes, and clarifying photography policies within the galleries. By implementing these strategies, the Prado aims to prevent overcrowding that can undermine the visitor experience.
This initiative comes as many world-class museums are grappling with similar issues of managing large crowds. The Louvre's director recently stated in a leaked memo that visiting the museum can be "a physical ordeal" due to insufficient food options and inadequate restroom facilities, among other issues.
In light of these concerns, Falomir emphasizes that the number of visitors is not as crucial as ensuring everyone who enters has a memorable and enjoyable experience. He says it's impossible to compare a museum like Prado with the Metro at rush hour – where space and amenities are scarce – and expects similar challenges if the Prado can't get its crowd management right.
By implementing these plans, Falomir hopes that the Prado will avoid falling prey to overcrowding and maintain its allure as one of Spain's most precious cultural treasures.
Following its record-breaking attendance figures last year – with a staggering 3.5 million visitors, an increase of over 56,000 from the previous year – director Miguel Falomir has expressed concerns that maintaining quality is more important than quantity. To avoid becoming overwhelmed like the famous Louvre in Paris, Falomir believes it's essential to find a balance between attracting more people and providing a better experience.
Currently, with 65% of visitors coming from overseas, Falomir sees an opportunity for Spaniards to discover this cultural treasure, which houses iconic works such as Velázquez's Las Meninas and Hieronymus Bosch's The Garden of Earthly Delights. To achieve this goal, he wants the museum to adopt a more diverse range of patrons.
To ensure quality over quantity, Falomir is introducing measures like optimizing entrance procedures, adjusting group sizes, and clarifying photography policies within the galleries. By implementing these strategies, the Prado aims to prevent overcrowding that can undermine the visitor experience.
This initiative comes as many world-class museums are grappling with similar issues of managing large crowds. The Louvre's director recently stated in a leaked memo that visiting the museum can be "a physical ordeal" due to insufficient food options and inadequate restroom facilities, among other issues.
In light of these concerns, Falomir emphasizes that the number of visitors is not as crucial as ensuring everyone who enters has a memorable and enjoyable experience. He says it's impossible to compare a museum like Prado with the Metro at rush hour – where space and amenities are scarce – and expects similar challenges if the Prado can't get its crowd management right.
By implementing these plans, Falomir hopes that the Prado will avoid falling prey to overcrowding and maintain its allure as one of Spain's most precious cultural treasures.