New York City's prediction market rivals, Kalshi and Polymarket, have pulled off a cheeky publicity stunt by offering free groceries to New Yorkers for a limited time. The move appears to be a nod to Mayor Zohran Mamdani's campaign promise to expand city-run grocery stores.
In the East Village, Kalshi is providing $50 worth of groceries to those who visit the West Side Market between noon and 3 pm on the following day, drawing in nearly 2,000 people. The event has sparked lines stretching several blocks, a testament to the public's interest in the initiative.
Kalshi spokesperson Elisabeth Diana claimed that the goal is to educate the public about economic prediction markets and help New Yorkers cope with rising grocery costs. However, some might see this as an attempt to capitalize on the mayor's campaign promise without providing concrete solutions.
Just hours after Kalshi announced its offer, Polymarket jumped into the fray by unveiling a plan for its own free grocery market from February 12 to 16. The prediction market has been months in the making and includes a $1 million donation to Food Banks for NYC.
However, it remains unclear where exactly the Polymarket store will be located. The company's CEO Shayne Coplan launched the project as an "investment" into the New York City community.
As these stunts unfold, some have questioned whether they're more of a publicity stunt than genuine efforts to address food insecurity in the city. With over 1.2 million people classified as food insecure and nearly a third of adults living in households at risk for it, New Yorkers are desperate for solutions.
New York Attorney General Letitia James has issued a warning about the dangers of unlicensed sports betting sites ahead of the Super Bowl, highlighting the need for regulation in the prediction market industry.
In the East Village, Kalshi is providing $50 worth of groceries to those who visit the West Side Market between noon and 3 pm on the following day, drawing in nearly 2,000 people. The event has sparked lines stretching several blocks, a testament to the public's interest in the initiative.
Kalshi spokesperson Elisabeth Diana claimed that the goal is to educate the public about economic prediction markets and help New Yorkers cope with rising grocery costs. However, some might see this as an attempt to capitalize on the mayor's campaign promise without providing concrete solutions.
Just hours after Kalshi announced its offer, Polymarket jumped into the fray by unveiling a plan for its own free grocery market from February 12 to 16. The prediction market has been months in the making and includes a $1 million donation to Food Banks for NYC.
However, it remains unclear where exactly the Polymarket store will be located. The company's CEO Shayne Coplan launched the project as an "investment" into the New York City community.
As these stunts unfold, some have questioned whether they're more of a publicity stunt than genuine efforts to address food insecurity in the city. With over 1.2 million people classified as food insecure and nearly a third of adults living in households at risk for it, New Yorkers are desperate for solutions.
New York Attorney General Letitia James has issued a warning about the dangers of unlicensed sports betting sites ahead of the Super Bowl, highlighting the need for regulation in the prediction market industry.