Rage against the machine: a California community rallied against a datacenter – and won

California Community Rallies Against Datacenter Project, Secures Victory

In a stunning display of grassroots organizing, a small group of residents in Monterey Park, California, successfully thwarted the construction of a massive datacenter project that would have brought significant economic and environmental burdens to the city. The five residents who first spoke out against the proposal have been hailed as heroes by their community, and their victory has sent shockwaves across the nation.

The story began last December when the Monterey Park City Council proposed building a giant datacenter on land zoned for industrial use. The project would have been one of the largest in the country, covering an area equivalent to four football fields. However, five residents quickly sprang into action, using social media and word-of-mouth to raise awareness about the potential dangers of the facility.

No Data Center Monterey Park, a grassroots group formed by the five residents, worked tirelessly with local organizations such as San Gabriel Valley Progressive Action to build a campaign against the datacenter. They emphasized the potential environmental impacts, including increased energy consumption and greenhouse gas emissions, as well as the strain on the city's power grid and water supply.

The group also highlighted the noise pollution that would result from the facility's diesel generators, which would produce ambient air pollutants linked to respiratory illnesses. The campaign was notable for its inclusive approach, with materials distributed in English, Chinese, and Spanish to reach Monterey Park's diverse population.

As the campaign gained momentum, hundreds of residents turned out to a teach-in and rally, knocking on doors and distributing flyers to raise awareness about the issue. A petition quickly accumulated nearly 5,000 signatures, further demonstrating the community's opposition to the project.

In just six weeks, the community achieved a remarkable victory when the City Council issued a 45-day moratorium on datacenter construction and pledged to explore a permanent ban. For Steven Kung, co-founder of No Data Center Monterey Park, the outcome was a testament to the power of grassroots organizing.

"It's like the third act of an Oscar-winning movie," Kung said in an interview. "We never thought we'd be able to stop this project, but our community came together and made it happen."

The victory has sent ripples across the nation, with similar datacenter projects facing opposition in other states. Research by Data Center Watch, a group that tracks opposition to datacenters, found that over 50 active groups across 17 states have targeted 30 projects since 2023, resulting in at least two-thirds of them being halted.

The movement against datacenters has also brought together unlikely allies, including nimbys and environmentalists in Virginia, "Stop the Steal" activists and Democratic Socialists of America organizers in Michigan. The widespread opposition to datacenters reflects a growing concern about the impact of big tech on local communities and the environment.

As Miquel Vila, lead analyst at Data Center Watch, noted, "There's no safe space for datacenters." Local fights against AI infrastructure have even begun to influence state and federal policy, with some lawmakers backing calls for a datacenter moratorium or regulation.

In Indiana, where local communities are fighting 50 datacenter projects and halting at least a dozen in the past year, organizers say that bipartisan opposition is becoming increasingly powerful. "It's like a revolt in the heartland," said Bryce Gustafson, who organizes with the Citizens Action Coalition.

The fight against datacenters has also resonated with conservative voters, many of whom are concerned about land privatization and tech overreach. In Virginia, where more than 600 datacenters already exist, the newly elected governor campaigned on lowering utility bills by ensuring that AI companies pay their fair share of electricity costs.

As Andrew Yip, a community organizer with SGV Progressive Action, said, "This is about community members rising to the occasion to look out for one another." For No Data Center Monterey Park, the victory is just the beginning – the group plans to continue engaging new neighbors, gathering signatures, and showing up at council meetings to ensure that the proposed facility is never built.
 
man this is awesome 🤩 they actually did it! I mean, 5 residents taking on a massive corporation and winning? that's like, the ultimate underdog story 🦊 it just goes to show you what can be accomplished when people come together for a common cause 🌈 no data center monterey park has shown us that even one person can make a difference 💡
 
can u believe this news ?? 🤯 they actually stopped a massive datacenter project in cali because of 5 residents who spoke out 🙌 its amazing how much power grassroots organizing can have 💪 and btw, no data center monterey park sounds like an awesome group name 😎
 
I'm still in shock 😮 about what happened in Monterey Park! I mean, a datacenter that huge would've been bad news for the whole city 🌆...but those 5 residents who spoke out against it? Total heroes 💪! They organized this whole campaign, using social media and word-of-mouth to spread awareness about all the potential problems with the facility. It's crazy how much impact one group of people can have when they come together for a common cause 🤝.

I love that they did this inclusive approach with materials in different languages so everyone could understand the issue 📣...it just goes to show that community engagement is key in fighting against projects like this. And now, the whole nation's taking notice 📰...with all these other states having similar datacenter opposition groups forming? It's amazing to see how grassroots organizing can lead to real change 💥.

Also, I'm so glad to see that it's not just environmentalists who are fighting against datacenters 👍...even some conservatives are getting on board with the cause. This is all about community members looking out for one another 🤝, and I'm loving every minute of it 😊!
 
omg can you believe how awesome this grassroots movement is in monterey park 🤩 they really showed the power of community organizing and speaking out against a big corp project! it's so cool to see 5 people taking action and inspiring hundreds of others to join them 💪 and i love that they made sure to reach out to everyone in the community, regardless of language or background 🌎 now let's hope other cities take note and follow their lead 😊
 
I gotta disagree, datacenters are the future 🤑💸 they're gonna be everywhere and we need them to keep our tech running smoothly. I mean, those five residents in Monterey Park were basically saving the world from a bunch of noise pollution and energy waste... sounds like a bunch of NIMBYs to me 😒. And what's with all this 'community coming together' business? Can't they just get out of the way and let progress happen? 🙄
 
I don’t usually comment but I gotta say, this is amazing! The way those 5 residents came together and took on the datacenter project was like a real-life movie 🎥👏. It's so inspiring to see people power making a difference, especially in their own community. The fact that they were able to rally so many people and get the City Council to pause construction is just incredible 🙌. It’s also cool to see how this movement is bringing together different groups and ideologies, like nimbys and environmentalists, who might not normally work together 💚. Can we learn from their example? Absolutely!
 
The power of community organizing 🤝 is still real! I mean, who wouldn't want to protect their neighborhood from a massive datacenter? 💸 The fact that just 5 residents were able to mobilize so many people and influence the City Council's decision shows us that even small actions can lead to big changes. It's also dope that this movement has brought together groups with seemingly opposing views, proving that we can all get behind protecting our planet 🌎. Can't wait to see what other communities take on datacenter projects next! 💪
 
OMG u guys! 🤩 I'm literally shaking with excitement rn 😂 they actually stopped the datacenter from happening!!! 💥 it's like the whole community came together & made a difference 🙌 I mean, can u believe 5 people can make so much of a difference? 💪 they're being hailed as heroes & I don't blame them one bit! 👏 they fought for what's right & won 💯 the fact that there are more groups popping up across the nation is amazing 🤩 it just goes to show that ppl power can really make a change ❤️
 
🙄 I mean, come on... 5 residents take on a massive corporation and they're hailed as heroes? 🤷‍♀️ It's not like they did anything special, it was just a bunch of people showing up at city council meetings and talking trash about the project 💁‍♀️. Don't get me wrong, I'm all for community organizing and whatnot... but let's be real, this is just a small town with a small project 🤦‍♂️.

And can we talk about the environmental impact? Like, they're worried about noise pollution from diesel generators? 🚨 How about the carbon emissions from the datacenter itself? 🌎 I'm not saying it's all bad, but let's not get too caught up in the "us vs. them" narrative here ⚔️.

And btw, what's with all these groups popping up everywhere? 🤯 "Stop the Steal" activists and Democratic Socialists of America organizers... is this a coordinated effort or just a bunch of people trying to make a name for themselves? 🤔
 
just saw this news about monterey park stopping a datacenter project 🤯 it's amazing how 5 residents can make a huge difference with some grassroots organizing 💪 their campaign was super inclusive too, materials in english, chinese, and spanish 🌎 what's even more inspiring is that this movement is gaining momentum across the nation, people from different backgrounds are coming together to fight against datacenters 🌈
 
idk why ppl need such big datacenters tho 🤔... like what's the point of having a whole area covered in machinery & wires? it's already stressful enough with all the noise & pollution we got now... and you're right, the community came together & showed that even one small group can make a huge difference 💪🏼. i'm all for protecting our environment & local communities from big corps exploiting them... let's keep the momentum going & stop these datacenters in their tracks 🚫💻!
 
🤩 Can you believe this? These 5 Monterey Park residents totally took on the datacenter project and won! I mean, it's not just about saving their community, but also raising awareness about the environmental impacts of these huge facilities 🌎💡 They're an inspiration to us all, showing that even small groups can make a big difference when they work together 💪👥
 
🤔 I'm not surprised but still kinda impressed by the community's effort in stopping this datacenter project. It's like they say, "you can't keep a good thing down" 😂. Just think about all the unnecessary energy consumption and greenhouse gas emissions that would've come with it... Not exactly what you'd call sustainable. 💡

And I love how the group didn't just stop at opposing the project, but also took the initiative to educate their neighbors about the issues and build a community around it. That's the kind of grassroots organizing we should see more of! 👏

Now that similar projects are being halted across the nation, it'll be interesting to see if lawmakers take notice and make some changes. Maybe this is a wake-up call for big tech companies to think about their environmental impact 🤞. But until then, I'll be keeping my eye on these datacenter developments with a healthy dose of skepticism 😒
 
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