The Allure of Chaos: Why Glam Beauty is Back in Town
For years, the beauty industry has been stuck in a rut, serving up an endless array of "beige" makeups that left us feeling as dull as they looked. But now, with the rise of social media influencers like Chappell Roan and makeup artist Emily Wood, it seems the time for glam beauty is finally here.
Roan, the Mac global ambassador, embodies this new era of experimentation and playfulness, embracing a look that's equal parts grunge and glamour. Her clumpy mascara, colourful face jewels, and chunky eyeshadows are giving us life – and we're not alone. Other brands like Violette FR and Danessa Myricks are also jumping on the bandwagon, creating products that are anything but glassy and smooth.
Mac's new Colour Connect palettes, for example, offer a range of textures from matte to glitter, with shades that are both interesting and complementary. And with eyeshadows that can be smudged and smeared with ease, we're no longer limited to perfect, poreless beauty. Roan's trusty Feline Eye Kohl is the perfect example of this newfound freedom.
But what's really exciting about this new wave of glam beauty is its emphasis on "dopamine beauty" – a term coined by makeup artist Emily Wood to describe the thrill-seeking, mood-boosting aspect of make-up. With products like Violette FR's Lune Liners, which feature holographic finishes and can add a pop of colour to even the most mundane outfit, it's clear that beauty is no longer just about perfection – it's about having fun.
And then there's Danessa Myricks' Lightwork VII Freedom Palette, a multi-finish masterpiece that promises to elevate your eye game for lunch dates and beyond. Yes, it comes with a hefty price tag, but trust us when we say it's worth every penny.
As we bid adieu to the beige buffet of post-Covid beauty, it's clear that the world of glamour is back in town – and it's never been more exciting. So go ahead, get messy, get colourful, and for goodness' sake, have fun with it. Your mood (and your Instagram followers) will thank you.
For years, the beauty industry has been stuck in a rut, serving up an endless array of "beige" makeups that left us feeling as dull as they looked. But now, with the rise of social media influencers like Chappell Roan and makeup artist Emily Wood, it seems the time for glam beauty is finally here.
Roan, the Mac global ambassador, embodies this new era of experimentation and playfulness, embracing a look that's equal parts grunge and glamour. Her clumpy mascara, colourful face jewels, and chunky eyeshadows are giving us life – and we're not alone. Other brands like Violette FR and Danessa Myricks are also jumping on the bandwagon, creating products that are anything but glassy and smooth.
Mac's new Colour Connect palettes, for example, offer a range of textures from matte to glitter, with shades that are both interesting and complementary. And with eyeshadows that can be smudged and smeared with ease, we're no longer limited to perfect, poreless beauty. Roan's trusty Feline Eye Kohl is the perfect example of this newfound freedom.
But what's really exciting about this new wave of glam beauty is its emphasis on "dopamine beauty" – a term coined by makeup artist Emily Wood to describe the thrill-seeking, mood-boosting aspect of make-up. With products like Violette FR's Lune Liners, which feature holographic finishes and can add a pop of colour to even the most mundane outfit, it's clear that beauty is no longer just about perfection – it's about having fun.
And then there's Danessa Myricks' Lightwork VII Freedom Palette, a multi-finish masterpiece that promises to elevate your eye game for lunch dates and beyond. Yes, it comes with a hefty price tag, but trust us when we say it's worth every penny.
As we bid adieu to the beige buffet of post-Covid beauty, it's clear that the world of glamour is back in town – and it's never been more exciting. So go ahead, get messy, get colourful, and for goodness' sake, have fun with it. Your mood (and your Instagram followers) will thank you.
I'm so glad I caught this thread after everyone else has moved on! The whole "glam beauty" thing is so refreshing - I'm loving the idea of makeup being about having fun and expressing yourself, not just about achieving some perfect, cookie-cutter look 
. And can we talk about how amazing it is that brands are finally giving us more options with textures and finishes? Like, who needs boring old matte eyeshadow when you can have glittery, holographic goodness 
?! I'm definitely tempted to try out some of these new palettes and products - thanks for the recs! 
... it just seems like people are embracing a mess of makeup to be "dopamine" happy 
. Like, what's wrong with having flawless skin and simple eyeshadow? Do we really need all these clumpy mascaras and colourful face jewels? 
It looks more like a bunch of overpriced gimmicks to me 
... but hey, if it makes people smile then I guess that's the most important thing 
. Just don't expect me to break out my own holographic eyeliner anytime soon 
, but let's be real, it's all about the brand influence game 
. With Chappell Roan being a Mac global ambassador, it's clear that big brands are getting in on this trend and trying to capitalize on our desire for something new and exciting. Meanwhile, indie brands like Violette FR and Danessa Myricks are fighting back with their own unique twists on the glam look.
. We need to make sure that this new wave of glamour is inclusive, not just exclusive. And let's not forget about sustainability – are these beauty brands really doing their part to reduce waste and minimize environmental impact?
. For so long, beauty standards have been all about perfection and control, but now it's okay to be messy and playful with our makeup. It's like we're shedding the skin of societal expectations and just letting loose 
. And I think that's a really beautiful thing - because when we focus on having fun and expressing ourselves through beauty, that's where the real magic happens 
.
It was like everyone was just stuck in a rut, churning out the same old products without any real personality or flair. But now that glam beauty is back on the scene, I am HERE FOR IT! 
! For ages, the whole beauty scene was all about minimalism and "beige" makeup, which I think is so boring 
. Now it's time for experimentation and having fun with makeup 
. I mean, who doesn't love a good clumpy mascara or colourful face jewels 
? It's amazing to see brands like Violette FR and Danessa Myricks creating products that are all about texture and mood. And the emphasis on "dopamine beauty" is so spot on 
. If you're not having fun with your makeup, why bother? Let's get messy, colourful, and slay the game 
I'm so over this "dopamine beauty" thing - it sounds like a fancy way of saying we're all just trying to be attention-seeking social media clowns now. Can't we just focus on creating looks that are actually good for our skin, instead of just slapping glitter and holographic finishes everywhere? And what's with the prices on those palettes? $60+ for a eyeshadow? That's just not accessible to most people... 
.
... Like, what's next? People are already getting their faces pierced and tattooed on a whim, now they're gonna start loving clumpy mascara and glitter eyeshadows like it's the end of the world. And don't even get me started on that "dopamine beauty" nonsense... just code for 'I'm desperate for attention'. I mean, I'm all for having fun with makeup, but let's not forget that some people have real issues to deal with. This whole trend is just a fleeting distraction from the problems in the world... 
Anyway, I saw that Chappell Roan is really popular on social media and she has some super cool makeup looks 
. But why are there so many different textures in the new Colour Connect palettes? I mean, I like a good matte eyeshadow as much as the next person, but glitter? 
. Have you noticed how suddenly all these brands are jumping on the "dopamine beauty" bandwagon? It's like they're trying to sell us a certain vibe rather than actual products. And don't even get me started on the holographic finishes – it's just another way for them to make more money 
.
I mean, Chappell Roan's makeup looks are literally giving me LIFE! 
like chappell roan and emily wood are killing the game with their bold looks and experimental vibes 
I'm loving this new trend of glam beauty! It's like the opposite of what we were stuck on during Covid - all that natural glowy makeup was nice, but now it's time to get a little crazy with clumpy mascara and colourful face jewels