Sam Altman and Jony Ive's AI venture takes another hit as company's name remains uncertain.
A court filing revealed that OpenAI, the tech giant backing Sam Altman's AI-centric hardware venture with former Apple design chief Jony Ive, has changed its mind about using the name "io" for the new company. In a surprise move, Peter Welinder, OpenAI's vice president and general manager, stated that the firm had reviewed its product-naming strategy and decided not to use the name in connection with any artificial intelligence-enabled hardware products.
This decision comes after OpenAI was sued by the company formerly known as "io" over a trademark claim. The court order issued in June likely prompted this change of heart. As for what name the company will now adopt, it's unclear - perhaps something like "Pear" or "Grape," given that "Apple" is already taken.
Furthermore, the release timeline for OpenAI's first hardware product has been pushed back to February 2027, a significant delay from initial projections of this year. While Axios and The Information reported in recent days that the company could unveil its devices as soon as this year, it's now uncertain whether this will happen by mid-year.
The challenges faced by OpenAI are well-documented. Reports last year highlighted difficulties getting devices to perform basic tasks. Moreover, there have been issues with voice assistant functionality - specifically, getting the device to listen when desired and shut up when necessary. It remains to be seen if these problems can be solved in time for the product's release.
The broader issue at play is whether AI gadgets are ready for prime time. With many devices having struggled to meet expectations in the past, it's natural to cast doubt on new entrants into the market. Perhaps OpenAI can overcome critical flaws and create a successful AI gadget. However, with too many issues to address, it may prove more challenging than initially thought.
The problems plaguing AI gadgets seem insurmountable - whether due to AI itself being underdeveloped or consumers' strong attachment to smartphones. Whatever the reason, OpenAI has its work cut out for it. As the company navigates this uncertain landscape, one thing is clear: a lot needs to change before their product can gain traction in the market.
A court filing revealed that OpenAI, the tech giant backing Sam Altman's AI-centric hardware venture with former Apple design chief Jony Ive, has changed its mind about using the name "io" for the new company. In a surprise move, Peter Welinder, OpenAI's vice president and general manager, stated that the firm had reviewed its product-naming strategy and decided not to use the name in connection with any artificial intelligence-enabled hardware products.
This decision comes after OpenAI was sued by the company formerly known as "io" over a trademark claim. The court order issued in June likely prompted this change of heart. As for what name the company will now adopt, it's unclear - perhaps something like "Pear" or "Grape," given that "Apple" is already taken.
Furthermore, the release timeline for OpenAI's first hardware product has been pushed back to February 2027, a significant delay from initial projections of this year. While Axios and The Information reported in recent days that the company could unveil its devices as soon as this year, it's now uncertain whether this will happen by mid-year.
The challenges faced by OpenAI are well-documented. Reports last year highlighted difficulties getting devices to perform basic tasks. Moreover, there have been issues with voice assistant functionality - specifically, getting the device to listen when desired and shut up when necessary. It remains to be seen if these problems can be solved in time for the product's release.
The broader issue at play is whether AI gadgets are ready for prime time. With many devices having struggled to meet expectations in the past, it's natural to cast doubt on new entrants into the market. Perhaps OpenAI can overcome critical flaws and create a successful AI gadget. However, with too many issues to address, it may prove more challenging than initially thought.
The problems plaguing AI gadgets seem insurmountable - whether due to AI itself being underdeveloped or consumers' strong attachment to smartphones. Whatever the reason, OpenAI has its work cut out for it. As the company navigates this uncertain landscape, one thing is clear: a lot needs to change before their product can gain traction in the market.