The 2025 WNBA season has broken multiple records, shattering expectations in terms of popularity, attendance, and growth. The league's total attendance surpassed 3 million fans this year, the highest figure in league history, with an average of approximately 11,000 fans per game. On television, ESPN reported its most-watched WNBA regular season and postseason in over two decades, with viewership numbers reaching as high as 1.5 million for the Finals.
To analyze the league's online impact, STN Digital and Zoomph collaborated to release the "WNBA Social Rankings and Insights Report." The report evaluates every team's performance across social media during the 2025 season, identifying which clubs and content pieces generated the most engagement, impressions, and estimated media value. STN Digital and Zoomph analyzed over 20,000 pieces of content published by official WNBA team accounts on Instagram, X, Facebook, and YouTube.
The study found that the Indiana Fever led the league in social value, with an estimated $55.04 million generated from organic posts, fueled by 38.73 million engagements and 1.17 billion impressions during the season. The top five teams by social value were the Fever, followed by the Dallas Wings, Las Vegas Aces, Minnesota Lynx, and Chicago Sky.
Notably, the Dallas Wings demonstrated significant year-over-year growth, increasing engagements by 505%, impressions by 251%, and social value by 344% compared to 2024. The addition of Paige Bueckers, the No. 1 overall pick and 2025 Rookie of the Year, is believed to have sparked this surge.
Beyond leaderboard metrics, the report offers insights into how WNBA teams are driving fan engagement online. On X and Facebook, static posts significantly outperformed videos, with photos making up 18 of the top 20 posts on both platforms. Cross-league collaborations proved especially effective, with five of the top six team posts featuring WNBA-NBA crossover moments.
The report also highlights individual team successes, such as an Indiana Fever YouTube video generating an estimated $733,594 in social value and an Atlanta Dream Instagram video yielding an estimated $226,555.
According to David Brickley, CEO of STN Digital, the WNBA's momentum shows no signs of slowing down. "The league continues to shatter attendance and social engagement records driven by excitement around the game by both diehards and casual fans."
To analyze the league's online impact, STN Digital and Zoomph collaborated to release the "WNBA Social Rankings and Insights Report." The report evaluates every team's performance across social media during the 2025 season, identifying which clubs and content pieces generated the most engagement, impressions, and estimated media value. STN Digital and Zoomph analyzed over 20,000 pieces of content published by official WNBA team accounts on Instagram, X, Facebook, and YouTube.
The study found that the Indiana Fever led the league in social value, with an estimated $55.04 million generated from organic posts, fueled by 38.73 million engagements and 1.17 billion impressions during the season. The top five teams by social value were the Fever, followed by the Dallas Wings, Las Vegas Aces, Minnesota Lynx, and Chicago Sky.
Notably, the Dallas Wings demonstrated significant year-over-year growth, increasing engagements by 505%, impressions by 251%, and social value by 344% compared to 2024. The addition of Paige Bueckers, the No. 1 overall pick and 2025 Rookie of the Year, is believed to have sparked this surge.
Beyond leaderboard metrics, the report offers insights into how WNBA teams are driving fan engagement online. On X and Facebook, static posts significantly outperformed videos, with photos making up 18 of the top 20 posts on both platforms. Cross-league collaborations proved especially effective, with five of the top six team posts featuring WNBA-NBA crossover moments.
The report also highlights individual team successes, such as an Indiana Fever YouTube video generating an estimated $733,594 in social value and an Atlanta Dream Instagram video yielding an estimated $226,555.
According to David Brickley, CEO of STN Digital, the WNBA's momentum shows no signs of slowing down. "The league continues to shatter attendance and social engagement records driven by excitement around the game by both diehards and casual fans."
. I mean, 3 million fans in a league that used to get ignored by the mainstream? Yeah right, it's all about the TV deals and social media hype now. And don't even get me started on the "surge" in engagement because they added Paige Bueckers... please, she's just a flashy newcomer who's gonna fade out of the spotlight as soon as her rookie contract ends 
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. And I'm sure it's all just a coincidence that some teams are way ahead of others... except for the fact that those teams have been spending more money on marketing and player salaries 
I mean, can you believe it? The WNBA is on fire 
! 3 million fans this year is insane 
. And that's not all, the numbers are just getting better and better 
. I love how they're using social media to drive engagement, like static posts outperforming videos on X and Facebook 
. It's so cool to see cross-league collaborations working out too 
.
. And Paige Bueckers' addition to the Dallas Wings definitely made a splash 
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. The future looks bright for this league! 
. People would've been paying attention anyway. But yeah, 3 million fans is still kinda crazy for a league that used to get ignored. I guess adding more money and fancy players like Paige Bueckers helps attract more followers... But the stats are pretty wild - 38.73 million engagements? That's just weird 
. And Dallas Wings' growth is no surprise, they're always been kinda popular in Texas. Still, it's cool to see the league making progress.
It's awesome to see more and more people getting into the game, especially young girls and women who are inspired by the talented players on the court. 
Paige Bueckers is a superstar for sure, but it's not just her - the entire league is making progress and breaking records.
The reports from STN Digital and Zoomph show just how effective teams can be at engaging their fanbase online, whether it's through static posts or videos.
I'm excited to see what the future holds for the league and how they can continue to grow and evolve in the digital age.
Those Instagram posts are making bank!