Tesla's once-hailed flagship, the Cybertruck, has become an emblem of engineering woes and waning consumer enthusiasm, with the electric vehicle manufacturer facing a string of high-profile departures among its top talent.
The latest to leave is Siddhant Awasthi, who led engineering for the Cybertruck and most recently, the Model 3. After eight years at Tesla, Awasthi announced his departure on LinkedIn, citing an "exciting growth horizon" as the reason for his decision. The program manager had previously overseen product strategy, quality improvements, and supply chain management for the unique truck.
The Cybertruck has been plagued by issues since its 2023 launch, including a commercial failure that led to Tesla discontinuing sales of its base model in September due to weak demand. In March, the National Highway Traffic Safety Administration forced a massive recall of nearly all sold Cybertrucks over an engineering flaw causing exterior panels to detach while in motion. A recent recall affected another 63,000 units due to brightly shining headlights posing a hazard.
The vehicle has also become embroiled in controversy surrounding Elon Musk's right-wing views and ties to former President Donald Trump. Dubbed the "MAGAmobile," it has been met with ridicule and criticism from some quarters, contributing to Tesla's struggles to regain consumer confidence.
Financially, the Cybertruck debacle is taking its toll on Tesla, with sales plummeting 63% year-over-year in the third quarter. The company has resorted to offering steep discounts to boost sales amid collapsing demand and the expiration of the federal tax credit, which ended under the Trump Administration.
Despite ongoing struggles, Tesla is pushing ahead with ambitious goals for its next phase, including a massive compensation plan for CEO Elon Musk that aims to grow the company's market value to $8.5 trillion by 2035. However, the departure of key talent like Awasthi raises questions about the company's ability to overcome its current challenges and achieve these lofty targets.
The latest to leave is Siddhant Awasthi, who led engineering for the Cybertruck and most recently, the Model 3. After eight years at Tesla, Awasthi announced his departure on LinkedIn, citing an "exciting growth horizon" as the reason for his decision. The program manager had previously overseen product strategy, quality improvements, and supply chain management for the unique truck.
The Cybertruck has been plagued by issues since its 2023 launch, including a commercial failure that led to Tesla discontinuing sales of its base model in September due to weak demand. In March, the National Highway Traffic Safety Administration forced a massive recall of nearly all sold Cybertrucks over an engineering flaw causing exterior panels to detach while in motion. A recent recall affected another 63,000 units due to brightly shining headlights posing a hazard.
The vehicle has also become embroiled in controversy surrounding Elon Musk's right-wing views and ties to former President Donald Trump. Dubbed the "MAGAmobile," it has been met with ridicule and criticism from some quarters, contributing to Tesla's struggles to regain consumer confidence.
Financially, the Cybertruck debacle is taking its toll on Tesla, with sales plummeting 63% year-over-year in the third quarter. The company has resorted to offering steep discounts to boost sales amid collapsing demand and the expiration of the federal tax credit, which ended under the Trump Administration.
Despite ongoing struggles, Tesla is pushing ahead with ambitious goals for its next phase, including a massive compensation plan for CEO Elon Musk that aims to grow the company's market value to $8.5 trillion by 2035. However, the departure of key talent like Awasthi raises questions about the company's ability to overcome its current challenges and achieve these lofty targets.