The $500 billion beauty industry’s ‘green’ ambitions are a patchwork at best. And they’re falling short | CNN

The global beauty industry's ambitious push towards sustainability has hit a snag, with many companies struggling to deliver on their promises. The sector, valued at over $500 billion, is grappling with challenges ranging from packaging waste to ingredient sourcing.

Consumers are increasingly driving the demand for sustainable products, with 60% of people worldwide considering environmental impact when making purchasing decisions, according to Simon Kucher's Global Sustainability Study. However, a lack of transparency and regulation in the industry means that many consumers remain in the dark about the sustainability credentials of their favorite beauty brands.

Despite efforts from companies like L'Oreal and Estee Lauder to reduce plastic packaging and increase recycling, much work remains to be done. The cosmetics industry is one of the largest users of single-use plastics globally, with 95% of its packaging ending up in landfills or oceans.

The issue is not just about reducing waste but also about addressing the underlying drivers of environmental degradation, such as over-consumption and non-regenerative farming practices. As British Beauty Council CEO Millie Kendall notes, "The only way out of this is transparency."

However, even with some brands making progress towards sustainability, many are struggling to find affordable alternatives to virgin plastics. Companies like Fekkai claim that they have reduced their use of single-use plastics in their packaging, but the cost and sourcing challenges mean that it's not always a simple solution.

Retailers also play a crucial role in driving change, with some making efforts to reduce waste and increase recycling through initiatives like Sephora's "Clean + Planet Positive" program. However, many more need to follow suit to make a meaningful impact.

Regulation and standardization are critical to achieving real change, but so far, governments have been slow to act. As Susanne Kaufmann, founder of her eponymous beauty brand, notes, "Garbage disposal laws vary wildly around the world, which makes it incredibly difficult for me to ensure that my products are recyclable globally."

Ultimately, it's up to consumers and brands to drive change through collective advocacy and initiative. With bold leadership and commitment from companies like Credo Beauty, who prioritize sustainability and transparency in their operations, there is hope that the beauty industry can make a meaningful impact on reducing waste and promoting environmental sustainability.

The missing piece in this puzzle is global regulation and standardization of sustainability practices. Until governments and industries come together to set clear guidelines and standards, progress will be slow. However, with continued collective effort and leadership from companies like Credo Beauty, the beauty industry can make a difference and become a leader in promoting environmental sustainability.
 
I'm so over all these brands saying they're sustainable but still using tons of plastic 🤯. Like, what's up with that? Can't we just have some transparency already? 💡 It's not rocket science to switch to eco-friendly packaging, especially when it comes to something as disposable as makeup containers.

And don't even get me started on the lack of regulation in the industry 🙄. I mean, how are consumers supposed to know if a brand is genuinely committed to sustainability or just using buzzwords for marketing purposes? It's time for some real change, not just a bunch of empty promises 💁‍♀️.

Retailers can do better too - like Sephora's program is a great start, but we need more initiatives like that across the board 🚀. And Credo Beauty is definitely on the right track with their commitment to sustainability and transparency 🙌. Let's keep pushing for change until we see some real progress 💪.
 
omg I'm so confused about sustainability 😕 i mean I know it's super important but I just saw this crazy video of plastic bags filling up a sea 🌊 and I don't think we'll ever run out of them, right? 💁‍♀️ my fave beauty brand is struggling to find affordable alternatives to virgin plastics though, that's so sad 🤔 how do they even do it?
 
the beauty industry is being super lazy about sustainability 🤦‍♀️... they're just making token gestures like switching to recyclable packaging but not really addressing the root issues 💁‍♀️. we need more transparency and regulation ASAP 📊. it's also crazy that consumers are driving demand for sustainable products, but brands aren't translating that into meaningful change 🤑. septhora's clean + planet positive program is a good start tho 👍. if we want to make a real impact, we need global standards and governments to step up their game 🌎👀
 
🌎💚 The whole thing feels so frustrating... I mean, we want sustainable products, but it's hard to trust that they're actually doing something about it 🤔. Companies are trying, but it's just not enough when governments aren't stepping up either 🙅‍♀️. It's like, we need regulation and standardization, but at the same time, we don't want to be too restrictive on businesses 🤷‍♂️. I guess what I'm saying is that we need a balance here... 💸 Not as easy as it sounds, but if we can find a way to make sustainability work for everyone, then that's the goal 🌟
 
I'm so frustrated 🤯 with the lack of transparency in the beauty industry! Like, we know consumers are driving demand for sustainable products, but how many of us even know what that means? 💁‍♀️ I mean, I've been doing my own research and it's crazy to see all the different certifications and labels out there. It's like, if only there was a standard way of measuring sustainability 📈

And don't even get me started on the packaging waste 🚮. I know companies are trying to reduce plastic usage, but 95% of their packaging ending up in landfills or oceans is just wild 🌊. Like, what's the point of reducing single-use plastics if we're just going to replace them with something else? 🤔

I think it's time for governments and industries to step up and set some real standards for sustainability 💪. We need regulation and standardization to drive change and ensure that companies are holding themselves accountable 📊. And yeah, let's give a shoutout to brands like Credo Beauty who are leading the way with their commitment to transparency and sustainability 👏.
 
The beauty industry's struggle to go green is a harsh reminder that even the most ambitious plans can hit a snag 🤔. It's like trying to solve a puzzle with missing pieces - without regulation and standardization, it's hard to know what's truly sustainable.

I think this is where consumers come in - we need to keep pushing for transparency and accountability from brands. We can't just trust that they're being honest about their sustainability efforts 🙅‍♀️. And let's be real, it's not just about the packaging waste, it's about the underlying drivers of environmental degradation.

We need to demand more from governments too - setting clear guidelines and standards for the industry is crucial if we want to see meaningful change. It's like Millie Kendall said, "The only way out of this is transparency" 💡. Until then, we're stuck in a cycle of trying to make up our own rules 🤷‍♀️.

But hey, at least there are some brands leading the charge - companies like Credo Beauty and Sephora's "Clean + Planet Positive" program are showing us that sustainability can be done with style 💄. So let's keep pushing for change, and maybe one day we'll see a more sustainable beauty industry 🌟.
 
🤔 The whole thing just seems like a bunch of empty promises from companies trying to save face after getting roasted for their wasteful ways... I mean, 60% of people care about the environment but it's not enough, right? They're all just waiting for someone else to take responsibility before they start making actual changes. And don't even get me started on how fake some of these sustainability claims sound 🙄. It's like, sure L'Oreal and Estee Lauder are doing their part, but what about the rest? The ones that are still churning out plastic packaging like it's going out of style... until they're forced to by law, anyway. 💸
 
😊 I'm totally stoked about Credo Beauty's commitment to sustainability! 🌿💚 Their transparency and accountability are so inspiring 💡. But, let's get real, we need more brands like them, not just talking the talk 🗣️. We also need stricter regulations in place, like, pronto ⏰. It's crazy that governments are still dragging their feet on this issue 🙄. I mean, how hard is it to make a few simple changes to packaging and sourcing? 💸 It's all about the bottom line, folks... but not just for companies 😒. We need to hold ourselves accountable as consumers too 👀. So, let's keep shouting from the rooftops for change 🗣️, and hopefully, we'll get that global regulation and standardization we so desperately need 💯!
 
🤔 I'm all for reducing plastic waste in the beauty industry, but come on, 500 billion dollars is a lot of money 💸. Can't these companies just be transparent about their materials and production processes? Like, how hard is it to make a label that says "this product contains recyclable packaging"? 📝

And what's with all this "we're doing our part" rhetoric from brands like Fekkai 🙄. If you claim to be sustainable, show us the numbers 💸. How much do your products really cost to produce, and how are you reducing waste? Don't just make empty promises about "reducing single-use plastics". Get real, folks! 🚮

And don't even get me started on the lack of regulation 🔒. If governments can't be bothered to set some basic standards for sustainability, then maybe companies shouldn't claim to be sustainable in the first place 😒.

But hey, at least there are some brands out there that are doing it right 👏. Credo Beauty and Sephora's Clean + Planet Positive program are great examples of what can be done when you have leadership and commitment 💪. So let's keep pushing for more transparency and regulation 📊, and maybe we can actually make a difference in the beauty industry 🌎.
 
I don’t usually comment but... I think it's crazy that we're still relying on virgin plastics in the beauty industry 🤯. Like, we know the harm they cause to our oceans and wildlife by now, right? It's time for these companies to step up their game and find affordable alternatives 💸. And I agree with Susanne Kaufmann, governments need to get on board with setting clear guidelines and standards for sustainability practices 📜. Until then, we're just scratching the surface of making a real impact. Retailers are doing some great work, like Sephora's program, but it needs to be scaled up 💪. We can't keep relying on consumers to drive change alone 😬. It's time for the beauty industry as a whole to take ownership of its environmental impact 🌎.
 
omg u guys cant believe how many ppl are just sitting on their hands rn?? theres so much money to be made in sustainable products but every1's just worried about makin a buck?!? 🤯 i mean 60% of ppl care about the environment when they shop and yet we got giant cos companies that r still usin all these awful plastics and packaging. its like they dont even care about their customers or the planet. L'Oreal and Estee Lauder are makin progress but its so slow and theres no global regulation to hold them accountable. it just makes me so frustrated 🙄
 
🤔 The problem is that no one's willing to take responsibility for their own mess. Companies are trying to do the right thing but are being held back by their suppliers and manufacturing processes 💸🌎
 
🤔 I'm so done with all these companies making promises about being eco-friendly but actually having no idea what they're doing. Like, L'Oreal says they've reduced plastic packaging but what's the actual number of reductions? Is it even realistic for them to switch to biodegradable plastics at this point? 🌿

I think consumers are way too trusting here... 60% of people considering sustainability when buying beauty products is just not enough. We need to see real transparency and accountability from brands before we can really start making a change. And retailers need to step up their game too - Sephora's initiative sounds cool but isn't it a drop in the bucket compared to the whole industry? 💸

Regulation is key, imo... without some serious global guidelines, this sustainability push is just going to be a PR stunt for companies looking good on paper. And what about the farmers and supply chains involved? We need more than just lip service here. 🌎
 
OMG, I'm like totally frustrated w/ the beauty industry right now 🤯🌎! They're all about being sustainable but it's like, where's the proof? Companies r always saying they're reducing plastic use but then u find out it's just a PR stunt 📦😒. We need more transparency and regulation in this industry ASAP! And btw, how hard is it to make affordable eco-friendly packaging options? It's not like it's rocket science 💡.

Retailers are doing some things right tho 🎉, like Sephora's "Clean + Planet Positive" program. But we need more of that and less of the "oh, I'm saving the planet" nonsense 🙄. Consumers r driving the demand for sustainable products, so let's give 'em what they want 🤗! Brands like Credo Beauty r leading the way w/ sustainability and transparency, but it's not enough 💪. We need global regulation and standardization to make real change happen 🔒💯.

It's like, we can't just wait for governments to act (although, tbh, that'd be nice 🙏). We gotta keep pushing companies to do better and hold 'em accountable 🚫. And btw, what's up w/ the lack of recyclable products globally? It's not like it's a hard problem to solve 🤔! Anywayz, let's get this sustainability party started and make the beauty industry proud 💃
 
I'm literally so done with the state of the beauty industry right now 🤯! They're always talking about how they care about the planet, but then you look at their packaging and it's like, oh wait, they just got creative ways to make plastic worse 😂. I mean, come on guys, we know the impact is real and we want to see some real changes.

I'm trying to stick to eco-friendly brands that are transparent about their ingredients and sourcing, but it's hard when everyone else isn't playing by the same rules 🤷‍♀️. And don't even get me started on the cost of sustainable alternatives... it's like they're just asking us to pay more for a product we already love 💸.

I think what really frustrates me is that some companies are making progress, but then they stop there and just put a sticker on their packaging saying "oh look, we care about the planet now!" 📦 It's not enough! We need to see real change, not just marketing gimmicks.

We need governments to step up and regulate this industry, but until that happens, I guess it's up to us as consumers to keep pushing for more 💪. And brands like Credo Beauty are making a difference, so let's give them props 🙌!
 
I'm so frustrated with the state of our planet right now 🌎💔, but at the same time I'm heartened to see people like Millie Kendall and Susanne Kaufmann leading the charge on sustainability in the beauty industry 💖. It's crazy that companies like Fekkai can claim they've reduced their single-use plastics, but still struggle with affordable alternatives 🤷‍♀️. What really gets me is how much of a gap there is between what we know needs to be done and what's actually being done 📊. I think the missing piece is indeed regulation and standardization, but it's also super important for consumers to demand more transparency from their favorite brands 🗣️. We need to keep pushing companies to do better, and I love that there are brands like Credo Beauty leading by example 💪. It's gonna take a village (and the governments) to make real change happen, but I'm hopeful that we can get there eventually 🌈.
 
I'm so frustrated with the state of the beauty industry right now 🤯... I mean, we all know that plastic packaging is a huge issue, but it's not just about getting rid of it altogether - it's about making sustainable alternatives that don't break the bank 💸. My daughter is always asking me why some brands can't just use recyclable materials or bioplastics instead of virgin plastics... it's like they're saying "we care about the planet, but not enough to pay for better packaging" 🙄. I wish governments would step in and set some clear regulations, like other industries have already done... it's not like we're asking for much, just a little transparency and standardization would go a long way 👍. But until then, I'm going to keep supporting brands that are making an effort to be more sustainable, like Credo Beauty 💚.
 
🤔 I mean, what's new? Companies talking about being sustainable, but actually doing it is a whole different story 🚮. It's all about reducing plastic packaging and increasing recycling, but let's not forget about the elephant in the room - affordability 💸. Like, who can afford to switch from virgin plastics when it's just so... convenient? 🙄 And don't even get me started on the lack of transparency 😒. Companies are making some progress, but it's like they're speaking a different language 🔇.

Retailers are doing their part with initiatives like Sephora's program, but it's not like they're leading by example or anything 🤷‍♀️. And what about governments? They're just... meh 🙃. Slow to act and all that jazz. But hey, at least there are companies like Credo Beauty showing some real leadership 💪. Let's see how long it takes for the industry to catch up 🎯.
 
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