FOX's IndyCar promotional campaign has become an impressive and year-round creative effort, showcasing the network's dedication to delivering high-quality content to its viewers.
The 2026 season promises to be a thrilling one, with four returning drivers – Josef Newgarden, Alex Palou, Pato O’Ward, and Will Power – all set to star in FOX’s latest promotional videos. These engaging and visually stunning clips will be featured during commercial breaks on FOX sports and entertainment telecasts, introducing new fans to the series and captivating existing ones.
The campaign's creative success can be attributed to the close collaboration between FOX Sports and IndyCar. As a partner of the racing series, FOX has gained exclusive access to key events, allowing its producers to create unique content that highlights the sport's most exciting moments.
FOX Feature Producer Katie Weigel is at the forefront of this effort, using her creative expertise to produce captivating features on IndyCar drivers, tracks, and the latest innovations in the sport. Her work has been praised for its high quality and enthusiasm, further cementing FOX's reputation as a leader in motorsports coverage.
The network's commitment to IndyCar extends beyond promotional videos, with FOX Sports President, Marketing Robert Gottlieb working closely with IndyCar officials to optimize start times, scheduling, venues, and other aspects of the series. This partnership has resulted in increased viewership growth, with the 2025 season boasting a 27% increase in average viewers on FOX/FS1.
In addition to the on-air promotions, FOX is also focusing on connecting with key demographics, including young adults aged 18-34 and women, who have seen significant increases in viewing numbers. The network's efforts are paying off, with IndyCar emerging as one of the most-watched sports series on television.
As the racing season heats up, FOX will continue to push the boundaries of creative storytelling, leveraging its expertise in production design, camera placement, and graphics development to enhance the viewer experience. With its dedication to quality content, innovative marketing strategies, and collaboration with IndyCar, FOX is poised to solidify its position as the premier motorsports network in the United States.
With its impressive growth and commitment to creative storytelling, the partnership between FOX Sports and IndyCar has set a new standard for racing coverage on television. As the 2026 season unfolds, fans can expect even more exciting content from this dynamic duo, pushing the boundaries of what is possible in motorsports storytelling.
The 2026 season promises to be a thrilling one, with four returning drivers – Josef Newgarden, Alex Palou, Pato O’Ward, and Will Power – all set to star in FOX’s latest promotional videos. These engaging and visually stunning clips will be featured during commercial breaks on FOX sports and entertainment telecasts, introducing new fans to the series and captivating existing ones.
The campaign's creative success can be attributed to the close collaboration between FOX Sports and IndyCar. As a partner of the racing series, FOX has gained exclusive access to key events, allowing its producers to create unique content that highlights the sport's most exciting moments.
FOX Feature Producer Katie Weigel is at the forefront of this effort, using her creative expertise to produce captivating features on IndyCar drivers, tracks, and the latest innovations in the sport. Her work has been praised for its high quality and enthusiasm, further cementing FOX's reputation as a leader in motorsports coverage.
The network's commitment to IndyCar extends beyond promotional videos, with FOX Sports President, Marketing Robert Gottlieb working closely with IndyCar officials to optimize start times, scheduling, venues, and other aspects of the series. This partnership has resulted in increased viewership growth, with the 2025 season boasting a 27% increase in average viewers on FOX/FS1.
In addition to the on-air promotions, FOX is also focusing on connecting with key demographics, including young adults aged 18-34 and women, who have seen significant increases in viewing numbers. The network's efforts are paying off, with IndyCar emerging as one of the most-watched sports series on television.
As the racing season heats up, FOX will continue to push the boundaries of creative storytelling, leveraging its expertise in production design, camera placement, and graphics development to enhance the viewer experience. With its dedication to quality content, innovative marketing strategies, and collaboration with IndyCar, FOX is poised to solidify its position as the premier motorsports network in the United States.
With its impressive growth and commitment to creative storytelling, the partnership between FOX Sports and IndyCar has set a new standard for racing coverage on television. As the 2026 season unfolds, fans can expect even more exciting content from this dynamic duo, pushing the boundaries of what is possible in motorsports storytelling.
I'm loving how much passion and energy FOX is putting into their IndyCar promo campaign! It's like they're trying to recreate the magic of those old-school racing specials on TV 
back in the 90s, you know, when everyone would gather 'round the screen to watch Mario Andretti or Ayrton Senna compete? 
Now, it's not just about the racing, but about creating an experience that brings fans together. I'm so stoked for the new season, can't wait to see what kind of wild stunts and surprises they have in store! 
When it comes to IndyCar's promotional campaign, FOX has shown us that with a little creativity, anything is possible! Their dedication to delivering high-quality content is truly inspiring, and I love how they're not just stopping at promoting the sport, but also focusing on connecting with key demographics. The fact that their partnership with IndyCar has resulted in increased viewership growth is a testament to their hard work and commitment to storytelling. Can't wait to see what the future holds for this dynamic duo! 
- not just about showcasing speed but also highlighting the drivers' stories & personalities 
. It's like FOX is trying to humanize the sport, you know? Make it more relatable to a wider audience. And I think they're on the right track by targeting young adults & women, who are super passionate about motorsports, but often overlooked 
. At the same time, though, I wonder if we're just getting caught up in the excitement of it all - are we really stopping to think about what IndyCar means for the drivers themselves? Are we prioritizing entertainment over their well-being? It's a tough balance to strike, but hey, that's what makes this stuff so fascinating 
I'm stoked to see what the 2026 season has in store for us! 
. Katie Weigel is a total genius, IMO 
, her work is always so engaging and high-quality 
! The network's also doing a great job connecting with younger demographics, like young adults aged 18-34 and women, who are super into the series 
. Can't wait to see what FOX comes up with for the 2026 season 
. As a parent, it's awesome to see my kids getting into IndyCar - it's such a great way to spend quality time together watching exciting racing! 
. It's all about reaching a wider audience and making IndyCar accessible to everyone. The 2026 season is shaping up to be HUGE, and I'm literally counting down the days until the racing starts 
I'm so hyped about FOX's IndyCar promos!!! 
its lit! and did u hear about the 27% increase in viewership?