Simon Kim is a renowned restaurateur and entrepreneur, known for his upscale Korean dining concept Cote. Here are some key points from our conversation with him:
**Cote's Unique Selling Point**
* Cote combines Korean culinary heritage with the rigor of French fine dining and the theatricality of New York hospitality.
* The restaurant has a Michelin-starred format that can be replicated across markets like Las Vegas, Miami, and Singapore.
**Expansion Strategy**
* Kim prioritizes cultural relevance, financial discipline, and creative risk when making decisions about new locations or concepts.
* He emphasizes the importance of delighting customers and focuses on creating clean-label options that are both delicious and healthy.
**550 Madison Project**
* 550 Madison is a multi-concept landmark occupying one of New York's most iconic buildings.
* The project allows Kim to attempt creative and operational endeavors that weren't possible in earlier restaurants, such as bringing together multiple concepts under one roof with esteemed partners like David Rockwell and Chef Yoshitake.
**Future Concepts**
* Kim hinted at QSR-style spin-offs and new concepts coming to 550 Madison, including clean-label options.
* He sees opportunities in the food industry, particularly in the clean-label space, where there is still room for innovation and growth.
Overall, Simon Kim's approach to hospitality emphasizes creativity, discipline, and a focus on delighting customers. His expansion strategy prioritizes cultural relevance, financial stability, and innovative ideas, while his future concepts aim to further elevate the dining experience in New York City.
**Cote's Unique Selling Point**
* Cote combines Korean culinary heritage with the rigor of French fine dining and the theatricality of New York hospitality.
* The restaurant has a Michelin-starred format that can be replicated across markets like Las Vegas, Miami, and Singapore.
**Expansion Strategy**
* Kim prioritizes cultural relevance, financial discipline, and creative risk when making decisions about new locations or concepts.
* He emphasizes the importance of delighting customers and focuses on creating clean-label options that are both delicious and healthy.
**550 Madison Project**
* 550 Madison is a multi-concept landmark occupying one of New York's most iconic buildings.
* The project allows Kim to attempt creative and operational endeavors that weren't possible in earlier restaurants, such as bringing together multiple concepts under one roof with esteemed partners like David Rockwell and Chef Yoshitake.
**Future Concepts**
* Kim hinted at QSR-style spin-offs and new concepts coming to 550 Madison, including clean-label options.
* He sees opportunities in the food industry, particularly in the clean-label space, where there is still room for innovation and growth.
Overall, Simon Kim's approach to hospitality emphasizes creativity, discipline, and a focus on delighting customers. His expansion strategy prioritizes cultural relevance, financial stability, and innovative ideas, while his future concepts aim to further elevate the dining experience in New York City.