I'm not surprised by this, it just goes to show that you don't need all that glitz and glamour to make a successful film. I mean, Iron Lung is literally made on a shoestring budget and still manages to rake in millions... 
It's like Markiplier has tapped into something special with his fans - they're not just watching him play games online, they're invested in what he does off-screen too! 
And let's be real, the film industry is all about connections and who you know these days. It looks like Fischbach has got that in spades... 
It's like Markiplier has tapped into something special with his fans - they're not just watching him play games online, they're invested in what he does off-screen too! And let's be real, the film industry is all about connections and who you know these days. It looks like Fischbach has got that in spades... 
I mean, $17 million is crazy! And no studio backing? That's unheard of. What makes me skeptical is the whole 'grassroots marketing campaign' thing... it sounds like a myth to me. How many people actually watched those YouTube videos about Iron Lung before it hit theaters? Was it just his fans or were there other influencers involved too?
I think its wild how one guy made a movie on his own and still managed to get it in thousands of cinemas worldwide 
Its like he tapped into this massive online community of fans who wanted to support him and the film... I mean, who wouldn't want to watch a horror movie with Markiplier 
But seriously, its a great example of how social media can change the game for indie filmmakers... now we just have to see if more people try it and make it work 