Plans for a gaming-themed Atari hotel in Las Vegas have been officially scrapped, leaving just one site - in Phoenix, Arizona - with any real momentum. The news comes as a surprise, given that the Las Vegas deal was expected to be a major launchpad for the company's vision of immersive gaming experiences.
According to sources close to the project, the Las Vegas site "didn't come to fruition," and Atari Hotels is now redirecting its focus to the Phoenix location, which has always been meant to be the first site in the US. However, concerns over financial viability have seen the company explore alternative options for other locations, including Denver.
Despite an initial announcement six years ago, progress on the hotel projects has been slow, with construction delays and setbacks due to the COVID-19 pandemic. While work is expected to begin on the Phoenix hotel later this year, its opening is now set for 2028 - a significant delay from the original plan of 2020.
The company's plans are still uncertain, however, as it seeks to raise $35 million to $40 million in funding for the project. This raises questions about whether the investment will be enough to make the Phoenix hotel a reality, and whether Atari Hotels can overcome its financial struggles to bring this unique gaming experience to market.
According to sources close to the project, the Las Vegas site "didn't come to fruition," and Atari Hotels is now redirecting its focus to the Phoenix location, which has always been meant to be the first site in the US. However, concerns over financial viability have seen the company explore alternative options for other locations, including Denver.
Despite an initial announcement six years ago, progress on the hotel projects has been slow, with construction delays and setbacks due to the COVID-19 pandemic. While work is expected to begin on the Phoenix hotel later this year, its opening is now set for 2028 - a significant delay from the original plan of 2020.
The company's plans are still uncertain, however, as it seeks to raise $35 million to $40 million in funding for the project. This raises questions about whether the investment will be enough to make the Phoenix hotel a reality, and whether Atari Hotels can overcome its financial struggles to bring this unique gaming experience to market.