Two-sip martinis – and IV infusion drips: Soho House's CEO on how wellness replaced hedonism

Soho House is taking the wellness trend to new heights – literally – with its latest outpost in Manchester. The 48th member's club, which has been welcomed by a whopping 2,500-strong waitlist, promises an unparalleled level of pampering and indulgence.

At the helm of this luxurious empire is Andrew Carnie, a fitness enthusiast who recently completed a grueling ultra-marathon across the Sahara Desert. But Carnie isn't one to shy away from hard work – he's already eyeing his next adventure: an ultra-marathon across the Colorado mountains.

For Soho House, wellness has become the new hedonism. Gone are the days of rowdy nights and boozy lunches; instead, members can indulge in Reformer pilates studios, Hiit classes, and padel courts. Even the food is getting a makeover – with plant-based options plateauing, Carnie says the focus is on high-quality, locally sourced ingredients.

But don't worry, sticky toffee pudding remains on the menu – because let's face it, Soho House wouldn't be Soho House without it. And with the rise of clean cocktails and minimalism, the bar menu has been given a sleek makeover.

For Carnie, going public was a misstep – but being private again allows him to focus on his existing members' happiness. As CEO, he's free to run the show, often dragging his three daughters (ages 18, 15, and 10) along for the ride.

As Christine Cort OBE, co-founder of the Manchester international festival, puts it: "Manchester has changed dramatically. It's dynamic, it's collaborative, and it's all about having a really good time." For Soho House, that means welcoming like-minded individuals to its latest outpost – where wellness meets indulgence in a luxurious, Instagram-worthy bubble.

In short, Soho House is bringing the wellness trend to Manchester with style – and Carnie's got his finger on the pulse. Whether it's IV infusion drips or a good old-fashioned cocktail, this Soho House outpost promises an unforgettable experience for its members.
 
ugh, another millionaire trying to make a killing off people's desperation for self-care 🤑🏋️‍♀️ like soho house is the only place that can provide actual wellness? newsflash: it's just fancy gyms and overpriced cocktails 😒 and what's with the obsession with instagram-worthy spaces? isn't that just a recipe for people feeling pressured to keep up appearances? 🤷‍♂️
 
omg u gotta love soho house rn they're like the ultimate spot 4 wellness enthusiasts, but also not as scary as u think lol they've got padel courts & reformer pilates studios, but also sticky toffee pudding 🍰👌 and a bar menu that's all about clean cocktails. i mean, cant say ill be there myself cuz im a bit of a party animal, but carnies wife should def come thru for the iv infusion drips 🤯 2k ppl on the waitlist tho, thats some dedication!
 
omg i cant believe soho house is opening in manchester 🤯 already had my eye on that place, been waiting for ages 💁‍♀️ carnie sounds like an inspiration lol ultra marathons across the desert and now colorado mountains 🏃‍♂️ love how they're focusing on wellness not just hedonism 2k strong waitlist is insane what's next? more locations? 🤔
 
man... thinkin' about soho house in manchester makes me wanna reflect on what we're all chasing here 🤔. is it just another luxury club with fancy amenities or is there somethin deeper goin on? like carnie says, wellness is the new hedonism but whats the real benefit of havin all these resources at our fingertips? are we just distractin ourselves from the fact that life can be hard and unforgivin'? i mean, 2,500 people waitin for a spot in this mansion... doesnt it feel like we're losin somethin in the process of tryin to gain somethin?
 
I'M SO DOWN WITH THIS NEW SOHO HOUSE OUTPOST IN MANCHESTER!!! 🤩 IT'S ALL ABOUT WELNESS AND INDULGENCE NOW, WHICH IS PRETTY COOL IMHO! 😎 ANDREW CARNIE'S FITNESS ENTHUSIASM IS INSPIRING, PLUS HE'S NOT AFRAID TO WORK HARD (I MEAN, ULTRA-MARATHONS ACROSS THE SAHARA?! 🏃‍♂️ THAT'S SOME COMMITMENT!) BUT WHAT REALLY GETS ME IS HOW SOHO HOUSE IS FOCUSED ON QUALITY OVER QUANTITIES - NO MORE SKIMPY FOOD OPTIONS FOR THEM! 😋 AND LET'S BE REAL, STICKY TOFFEE PUDDING WILL ALWAYS BE A WINNER IN MY BOOK! 🍰
 
omg u can already tell soho house is going all out for their new mcr outpost 🤯 like who needs actual wellness when u can have sticky toffee pudding and a mini padel court? 😂 anyway, i'm not mad about it... yet 💁‍♀️ carnie's latest ultra-marathon conquests are def goals but can we talk about the drama behind him becoming ceo? 🤔
 
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