Britain's high street continues to struggle as Christmas sales come up short. The British Retail Consortium (BRC) reported that overall retail sales grew just 1.2% in December, a far cry from the 12-month average of 2.3%. Non-food products like clothes and electronics saw a significant slump, with sales dropping 0.3%, a stark contrast to growth of 4.4% in the same period last year.
Food sales, however, proved more resilient, with supermarket shoppers racking up an average spend of Β£476 in December, Β£15 higher than last year's figure. This was largely driven by rising food inflation, which hit 4.3%. But despite this boost, consumers are scaling back on discretionary spending, with over half planning to cut their grocery bill and more than half intending to reduce their spending on non-essential items.
The soft Christmas sales figures are no surprise, given the challenging trading conditions faced by high street retailers. Mild weather and heavy discounting may have put shoppers off making impulse purchases, while online competition from cut-price sellers is biting. The industry is also grappling with rising costs and low consumer confidence.
Discount supermarkets Aldi and Lidl reported record Christmas sales growth, but even these retailers are struggling to tempt shoppers away from home. Tesco and Sainsbury's, the UK's two largest supermarkets by market share, reported decent sales figures, but their shares plummeted last week as investors anticipated stronger results.
The poor performance of general merchandise sellers like Argos is a particular worry, with sales down 2.2% in the six weeks to January 3rd. The retailer cited significant headwinds from online traffic trends, a promotional market and weak consumer confidence.
In a sector on the brink of collapse, several retailers are teetering on the edge of insolvency. Claire's, the jewellery brand, is poised to call in administrators along with homewares chain Original Factory Shop and clothing chain LK Bennett. The news serves as another blow to an industry already reeling from the rise of online competition and soaring costs.
As the high street continues to struggle, one thing is clear: Britain's retailers are facing a prolonged period of difficulty, with consumer confidence and spending power showing no signs of improving anytime soon.
Food sales, however, proved more resilient, with supermarket shoppers racking up an average spend of Β£476 in December, Β£15 higher than last year's figure. This was largely driven by rising food inflation, which hit 4.3%. But despite this boost, consumers are scaling back on discretionary spending, with over half planning to cut their grocery bill and more than half intending to reduce their spending on non-essential items.
The soft Christmas sales figures are no surprise, given the challenging trading conditions faced by high street retailers. Mild weather and heavy discounting may have put shoppers off making impulse purchases, while online competition from cut-price sellers is biting. The industry is also grappling with rising costs and low consumer confidence.
Discount supermarkets Aldi and Lidl reported record Christmas sales growth, but even these retailers are struggling to tempt shoppers away from home. Tesco and Sainsbury's, the UK's two largest supermarkets by market share, reported decent sales figures, but their shares plummeted last week as investors anticipated stronger results.
The poor performance of general merchandise sellers like Argos is a particular worry, with sales down 2.2% in the six weeks to January 3rd. The retailer cited significant headwinds from online traffic trends, a promotional market and weak consumer confidence.
In a sector on the brink of collapse, several retailers are teetering on the edge of insolvency. Claire's, the jewellery brand, is poised to call in administrators along with homewares chain Original Factory Shop and clothing chain LK Bennett. The news serves as another blow to an industry already reeling from the rise of online competition and soaring costs.
As the high street continues to struggle, one thing is clear: Britain's retailers are facing a prolonged period of difficulty, with consumer confidence and spending power showing no signs of improving anytime soon.