Britain's favourite boozer Wetherspoons is set to shake off its island fever and dive headfirst into the Spanish market with its first-ever continental European pub. The eagerly-anticipated opening, slated for January at Alicante airport's Elche Miguel Hernández terminal, promises to be a game-changer in the world of British pubs.
Located in a sprawling departure lounge, the Castell de Santa Bàrbera will be a haven for sun-kissed Brits waiting for their plane home from Spain's Costa Blanca hotspot. But it won't just be about slaking thirst – Wetherspoons is also expected to serve up a taste of Spanish cuisine, including garlic prawns and omelette, in addition to the usual British fare.
Founder Tim Martin has long been an outspoken advocate for Brexit, but now he's looking to take his pub chain on its first major European adventure. And with the opening of this new airport pub, it seems that Wetherspoons is finally ready to leave its comfort zone and tackle the mainland market head-on.
The Castell de Santa Bàrbera may be small – only 93 square meters in size – but it's got all the makings of a winner. An outdoor terrace will allow customers to soak up some sun before their flight, while food will be served from dawn till dusk, even if that means going out with an hour's notice.
Wetherspoons has a reputation for being a pub chain that delivers, and Martin is confident that his new Spanish outpost will be a hit. "We are very much looking forward to opening our first overseas pub," he said. "We believe it will be popular with people travelling home from Alicante airport." And with plans to expand into multiple European airports in the coming months and years, Wetherspoons is clearly ready to make its mark on the continental market.
But will this be a recipe for success? Only time will tell. One thing's for sure – Wetherspoons has certainly taken the plunge (pun intended) and shown that it's willing to take risks. Only wait and see if the Spanish public will warm up to this new British presence.
Located in a sprawling departure lounge, the Castell de Santa Bàrbera will be a haven for sun-kissed Brits waiting for their plane home from Spain's Costa Blanca hotspot. But it won't just be about slaking thirst – Wetherspoons is also expected to serve up a taste of Spanish cuisine, including garlic prawns and omelette, in addition to the usual British fare.
Founder Tim Martin has long been an outspoken advocate for Brexit, but now he's looking to take his pub chain on its first major European adventure. And with the opening of this new airport pub, it seems that Wetherspoons is finally ready to leave its comfort zone and tackle the mainland market head-on.
The Castell de Santa Bàrbera may be small – only 93 square meters in size – but it's got all the makings of a winner. An outdoor terrace will allow customers to soak up some sun before their flight, while food will be served from dawn till dusk, even if that means going out with an hour's notice.
Wetherspoons has a reputation for being a pub chain that delivers, and Martin is confident that his new Spanish outpost will be a hit. "We are very much looking forward to opening our first overseas pub," he said. "We believe it will be popular with people travelling home from Alicante airport." And with plans to expand into multiple European airports in the coming months and years, Wetherspoons is clearly ready to make its mark on the continental market.
But will this be a recipe for success? Only time will tell. One thing's for sure – Wetherspoons has certainly taken the plunge (pun intended) and shown that it's willing to take risks. Only wait and see if the Spanish public will warm up to this new British presence.