Bad Bunny Will Rock the Super Bowl Halftime Show, But Won't Get Paid
Bad Bunny's historic halftime performance will showcase Latin music to a massive audience. However, due to a standard agreement in place for the past several years, he won't earn any money from it.
The NFL doesn't pay its headlining performers. Instead, they give them a promotional platform that can significantly boost their popularity and revenue through ticket sales and streaming.
Last year's performance by Kendrick Lamar averaged 133.5 million viewers and has rung up 157 million views on YouTube. The economic upside of this opportunity is enormous.
Spotify reported that Lamar’s hit song "Not Like Us" saw a 430% increase in streams after last year's game, and he used the momentum to launch a stadium tour with Super Bowl co-headliner SZA that grossed nearly $360 million in ticket sales in 2025.
This trend will likely apply to Bad Bunny as well. His popularity is growing, and his music has increased by 2,500% over the past decade. He was Spotify's most-streamed artist of 2025.
The addition of Green Day to the lineup may further the speculation that this performance will be political. Billie Joe Armstrong, lead singer of Green Day, has been vocal in his opposition to Trump and ICE's policies.
Bad Bunny has become a symbol of resistance against Trump administration's immigration policy. He believes that Spanish is part of him, and he likes speaking it wherever he goes.
Given the significance of this performance, it's likely that history will be made by Bad Bunny at the Super Bowl.
Bad Bunny's historic halftime performance will showcase Latin music to a massive audience. However, due to a standard agreement in place for the past several years, he won't earn any money from it.
The NFL doesn't pay its headlining performers. Instead, they give them a promotional platform that can significantly boost their popularity and revenue through ticket sales and streaming.
Last year's performance by Kendrick Lamar averaged 133.5 million viewers and has rung up 157 million views on YouTube. The economic upside of this opportunity is enormous.
Spotify reported that Lamar’s hit song "Not Like Us" saw a 430% increase in streams after last year's game, and he used the momentum to launch a stadium tour with Super Bowl co-headliner SZA that grossed nearly $360 million in ticket sales in 2025.
This trend will likely apply to Bad Bunny as well. His popularity is growing, and his music has increased by 2,500% over the past decade. He was Spotify's most-streamed artist of 2025.
The addition of Green Day to the lineup may further the speculation that this performance will be political. Billie Joe Armstrong, lead singer of Green Day, has been vocal in his opposition to Trump and ICE's policies.
Bad Bunny has become a symbol of resistance against Trump administration's immigration policy. He believes that Spanish is part of him, and he likes speaking it wherever he goes.
Given the significance of this performance, it's likely that history will be made by Bad Bunny at the Super Bowl.
so bad bunny's gonna rock the super bowl halftime show but like, for free? 
its kinda crazy thinkin about how much money those other performers like kendrick lamar and sza got from their shows and tours last year... they were able to gross over $360 million! 
that's insane!
and who knows maybe even boost his sales? 
so this performance is def goin to be a thing
! The dude is killing it on Spotify and his popularity is only growing 
! With Green Day joining him, you can expect some serious vibes to go down during that halftime show 
. And let's be real, with Trump's immigration policies, this performance is gonna be super charged 
. I'm hyped just thinking about it 
. The NFL might not be paying Bad Bunny, but he'll get his money back in spades from ticket sales and streaming 
. Like what's the point? They're not even paying the performers but expecting them to put their music out there and make a ton of money for the league through streaming etc. It's not fair to Bad Bunny or Kendrick Lamar who are already killing it with their music anyway. Can't they just pay their artists a little something for the exposure? 
. The NFL might not pay him directly, but let's be real, this exposure is WORTH IT 
! Also, gotta give props to @billiejoearmstrong and @sza for joining the squad – it's gonna be a POWERFUL performance 
! This is more than just a show, it's a movement 
! #BadBunnyForTheWin #SuperBowlHalftimeShow #LatinMusicIsKing
but seriously, this is gonna be lit!
. I mean, it's not always easy for artists to make that kind of money through streaming alone, so this is definitely a win-win for both the artist and the audience. And who knows, maybe Bad Bunny will be able to use this exposure to tour and sell out shows without having to worry about making a profit from the Super Bowl performance itself 
.
His popularity is growing so fast, and he's already breaking records on Spotify 
. I'm pretty sure his performance will be lit 
and I love how bad bunny is using his music as a way to represent his culture and speak out against issues like immigration policy...that's some real hero stuff 
and btw 430% increase in streams after kendrick lamar's performance is crazy talk 
his growth in spotify streaming over the past decade is insane 
The NFL's getting a major freebie from Bad Bunny for his halftime show! I'm all about supporting Latinx artists and their music, and this is exactly what we need more of - exposure to the world stage. It's not about the benjamins, though; this performance has huge cultural significance, especially given Billie Joe Armstrong's involvement 
. Bring it on, Bad Bunny! 
. And yikes, that's kinda harsh that he won't get paid for it tho