"Wicked: For Good" has shattered box office records with a record-breaking $150 million opening weekend in the US, catapulting it to the No. 1 spot at the domestic box office and earning an impressive worldwide total of $226 million.
The highly anticipated sequel, which delves deeper into the story of Elphaba's exile as the Wicked Witch of the West, has exceeded expectations with a staggering opening weekend haul. The film's massive success is attributed to a well-oiled marketing machine from Universal Pictures, which has transformed its "Wicked" franchise into a cultural phenomenon.
The campaign has been a masterclass in engaging audiences worldwide, with product partnerships, themed experiences, and high-profile endorsements from Ariana Grande and Cynthia Erivo generating buzz on social media. Fans have been actively participating in the hype by dressing up as their favorite characters and sharing videos of themselves on Instagram.
Industry experts are thrilled to see "Wicked: For Good" outperforming its predecessor at the box office, with Paul Dergarabedian, head of marketplace trends at Comscore, noting that there's no guarantee sequels will live up to expectations. However, he attributes the film's success to a combination of strong storytelling, memorable performances from the cast, and effective marketing.
The film has received widespread critical acclaim, boasting a 95% audience score on Rotten Tomatoes and an A grade on Cinemascore. Its long-term prospects are promising, with Dergarabedian predicting it will remain in theaters for at least six weeks, potentially fueling one of the biggest-ever Thanksgiving weeks for movie theaters.
As the holiday season approaches, "Wicked: For Good" is poised to become a major box office hit, joining a slew of other highly anticipated releases, including "Zootopia 2," "Five Nights at Freddy's 2," "Avatar: Fire and Ash," and "The SpongeBob Movie: Search for SquarePants." With its star-studded cast and captivating storyline, it's clear that "Wicked: For Good" is more than just a one-weekend wonder – it's a cultural phenomenon that will continue to captivate audiences worldwide.
The highly anticipated sequel, which delves deeper into the story of Elphaba's exile as the Wicked Witch of the West, has exceeded expectations with a staggering opening weekend haul. The film's massive success is attributed to a well-oiled marketing machine from Universal Pictures, which has transformed its "Wicked" franchise into a cultural phenomenon.
The campaign has been a masterclass in engaging audiences worldwide, with product partnerships, themed experiences, and high-profile endorsements from Ariana Grande and Cynthia Erivo generating buzz on social media. Fans have been actively participating in the hype by dressing up as their favorite characters and sharing videos of themselves on Instagram.
Industry experts are thrilled to see "Wicked: For Good" outperforming its predecessor at the box office, with Paul Dergarabedian, head of marketplace trends at Comscore, noting that there's no guarantee sequels will live up to expectations. However, he attributes the film's success to a combination of strong storytelling, memorable performances from the cast, and effective marketing.
The film has received widespread critical acclaim, boasting a 95% audience score on Rotten Tomatoes and an A grade on Cinemascore. Its long-term prospects are promising, with Dergarabedian predicting it will remain in theaters for at least six weeks, potentially fueling one of the biggest-ever Thanksgiving weeks for movie theaters.
As the holiday season approaches, "Wicked: For Good" is poised to become a major box office hit, joining a slew of other highly anticipated releases, including "Zootopia 2," "Five Nights at Freddy's 2," "Avatar: Fire and Ash," and "The SpongeBob Movie: Search for SquarePants." With its star-studded cast and captivating storyline, it's clear that "Wicked: For Good" is more than just a one-weekend wonder – it's a cultural phenomenon that will continue to captivate audiences worldwide.
anyway i think wicked is amazing!!! i've seen the musical like 5 times and it never gets old. i love how they're making a sequel that delves deeper into elphaba's story, i'm super curious to see how it unfolds. and can we talk about the marketing campaign? 
those product partnerships and Ariana Grande's endorsement are everything! 
I'm low-key shocked by the record-breaking opening weekend of "Wicked: For Good". Like, who would've thought a musical sequel would slay at the box office like this? 
The marketing campaign was spot on, though - those product partnerships and themed experiences really got fans hyped. 
It's also dope to see how social media played a role in generating buzz around the film. I mean, who wouldn't want to share vids of themselves as Elphaba or Glinda? 
The fact that it outperformed its predecessor is just icing on the cake - those industry experts knew they were onto something with this one. 
Now, we'll see how long it stays in theaters, but if it keeps getting rave reviews and remains popular, I'm predicting a major holiday season box office win! 
. The marketing strategy seems on point, and I love how they've engaged the fans with themed experiences and social media campaigns 
. It's clear that Universal Pictures has done a great job in building hype around this sequel.
. If you can create an immersive experience for your audience, they'll come back for more. The fact that it's receiving critical acclaim on both Rotten Tomatoes and Cinemascore is a testament to this.
. Elphaba's character has become an iconic figure in popular culture, and the film is doing a great job of exploring her journey as the Wicked Witch of the West.
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. The marketing campaign was on point, with Ariana Grande and Cynthia Erivo as endorsements - who wouldn't want to watch something with those two on board? 
! Reminds me of when I first saw the musical in school, I was hooked from the start 
. I'm no expert but I think what sets it apart is how well the story wraps up Elphaba's character arc, it's really satisfying 
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The marketing campaign for "Wicked: For Good" is pure genius 
- it's like they took every fan's obsession with the original story and turned it into a viral sensation 
. I'm loving how fans are getting creative on social media, dressing up as their favorite characters and sharing their own videos... it's like one big happy Wicked family 
. And let's be real, who wouldn't want to see Ariana Grande and Cynthia Erivo in the same movie? 
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IT'S NOT JUST A MOVIE, IT'S AN EXPERIENCE 
AND WITH THAT CAST LINEUP, I KNEW I'D BE IN FOR A TREAT 
. And yeah, that cast is a total game-changer, I'm so glad Ariana Grande and Cynthia Erivo were on board to help promote it 
. The fact that the movie's doing so well says a lot about how much people love the original story and characters - I mean, who doesn't love Oz? 
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. I mean, $226 million in two weekends? That's insane! It's like they're trying to break some kind of record just for the sake of breaking it. And don't even get me started on how overplayed this franchise is getting 
. Can't wait to see the merch drop tho 
. The fact that they got Ariana Grande and Cynthia Erivo on board is genius - those two are total Wicked superstars now 
! I mean, who wouldn't want to watch another story about Elphaba, she's such an iconic character... I've been dying to see the costumes in this new film, I love how Universal Pictures has incorporated product partnerships into their marketing strategy - it's genius 
! I'm not surprised the critics are raving about it too... 95% on Rotten Tomatoes is crazy high