US Tourism Slump Shows No Signs of Letting Up: Is Trump's Policy to Blame?
The American tourism industry has been hit with a major downturn, with foreign visitors declining by 5.4% in 2025 - a sharper drop than the last time in 2017-18 during the COVID-19 pandemic. What's driving this decline? The answer lies largely with policy stances from the Trump administration on issues ranging from immigration to tariffs.
These measures have made travelers from countries like Canada, Australia, India, and Western Europe think twice about visiting the US. Canadian travel to the country plummeted by nearly 30% last year, with economic and safety concerns being major factors. The weakened Canadian dollar also made US trips more expensive for many would-be visitors.
The issue isn't just economic; it's also about perceptions. Travelers from countries like Germany have posted warnings about the risks of traveling to the US due to increased border controls and aggressive tactics by immigration agents. This is a wake-up call for the US government, according to Julia Simpson, president and CEO of the World Travel and Tourism Council.
With an estimated $30 billion in lost international tourism revenue from this downturn, it's clear that something needs to change. But with federal funding for Brand USA being cut deeply, reducing staff shortages, there are few indications that Washington is ready to make a U-turn anytime soon.
So what does this mean for the upcoming FIFA World Cup? While fans might be excited about watching soccer matches across the US, sky-high match ticket prices and damage to the nation's international reputation as a tourism destination will likely offset some of the impact. It's uncertain whether tourists will flock back in 2026, given Trump's foreign policy - which remains unchanged.
It appears that the 'Trump slump' may indeed continue well into 2026, putting further pressure on the US tourism industry to repair the damage done to its image among travelers worldwide.
The American tourism industry has been hit with a major downturn, with foreign visitors declining by 5.4% in 2025 - a sharper drop than the last time in 2017-18 during the COVID-19 pandemic. What's driving this decline? The answer lies largely with policy stances from the Trump administration on issues ranging from immigration to tariffs.
These measures have made travelers from countries like Canada, Australia, India, and Western Europe think twice about visiting the US. Canadian travel to the country plummeted by nearly 30% last year, with economic and safety concerns being major factors. The weakened Canadian dollar also made US trips more expensive for many would-be visitors.
The issue isn't just economic; it's also about perceptions. Travelers from countries like Germany have posted warnings about the risks of traveling to the US due to increased border controls and aggressive tactics by immigration agents. This is a wake-up call for the US government, according to Julia Simpson, president and CEO of the World Travel and Tourism Council.
With an estimated $30 billion in lost international tourism revenue from this downturn, it's clear that something needs to change. But with federal funding for Brand USA being cut deeply, reducing staff shortages, there are few indications that Washington is ready to make a U-turn anytime soon.
So what does this mean for the upcoming FIFA World Cup? While fans might be excited about watching soccer matches across the US, sky-high match ticket prices and damage to the nation's international reputation as a tourism destination will likely offset some of the impact. It's uncertain whether tourists will flock back in 2026, given Trump's foreign policy - which remains unchanged.
It appears that the 'Trump slump' may indeed continue well into 2026, putting further pressure on the US tourism industry to repair the damage done to its image among travelers worldwide.