ASUS U-Turns on GPU Discontinuation Plans
In a sudden reversal, ASUS has dropped its plan to phase out two popular graphics cards, the GeForce RTX 5070 Ti and the RTX 5060 Ti 16GB. The company initially told YouTube channel Hardware Unboxed that these GPUs were going into "end-of-life status" due to supply shortages, but has now clarified that it will continue to sell them.
According to ASUS, the initial statement was based on incomplete information from a PR representative and should not have been taken at face value. While the company acknowledges that supply fluctuations, primarily caused by memory constraints, have impacted production output and stock levels, this does not mean the products are being discontinued.
In fact, ASUS has assured its partners and customers that it will continue to support both GPUs and is working to stabilize supply as conditions improve. Despite the initial scarcity of these models in some markets, there is no indication that they will be removed from sale altogether.
The news comes amidst a backdrop of rising costs for memory chips, which have pushed up prices across various PC components, including graphics cards. This has led to frustration among gamers who are struggling to purchase new hardware at affordable prices. Whether ASUS's revised stance on the RTX 5070 Ti and RTX 5060 Ti will alleviate this pressure remains to be seen.
In a sudden reversal, ASUS has dropped its plan to phase out two popular graphics cards, the GeForce RTX 5070 Ti and the RTX 5060 Ti 16GB. The company initially told YouTube channel Hardware Unboxed that these GPUs were going into "end-of-life status" due to supply shortages, but has now clarified that it will continue to sell them.
According to ASUS, the initial statement was based on incomplete information from a PR representative and should not have been taken at face value. While the company acknowledges that supply fluctuations, primarily caused by memory constraints, have impacted production output and stock levels, this does not mean the products are being discontinued.
In fact, ASUS has assured its partners and customers that it will continue to support both GPUs and is working to stabilize supply as conditions improve. Despite the initial scarcity of these models in some markets, there is no indication that they will be removed from sale altogether.
The news comes amidst a backdrop of rising costs for memory chips, which have pushed up prices across various PC components, including graphics cards. This has led to frustration among gamers who are struggling to purchase new hardware at affordable prices. Whether ASUS's revised stance on the RTX 5070 Ti and RTX 5060 Ti will alleviate this pressure remains to be seen.