Swansea takes to the streets for a taste of French flair, as thousands celebrate Beaujolais Nouveau Day with all the trappings of a wild party. The snow-covered hills just outside the city couldn't dampen the spirits of those donning their finest party attire, ready to toast to France's famous red wine.
For 20-year-old supermarket worker Laura and her colleague Kelly, 42, tonight was all about having fun and letting loose – an excuse to kick back and enjoy each other's company in a night out that's become a staple of Swansea's cultural calendar. "It's fabulous," exclaimed Molly Dowrick, head of marketing at Morgan's Hotel, where the evening's festivities were taking place. For many, Beaujolais Nouveau Day is more than just an excuse to indulge in a glass of wine; it's a chance to reconnect with friends and colleagues, or to woo clients with a sophisticated business lunch.
While not everyone shares Laura and Kelly's enthusiasm for the wine, many others have caught on to its charm. The day has become a phenomenon in Swansea, with event listings popping up online and social media abuzz with invitations to Beaujolais-themed shindigs. As one friend put it, "We start planning our outfits in July" – the pressure's clearly on for those who want to make an impression.
The Morgan's Hotel marquee was a hive of activity, with businesspeople mingling with friends and colleagues over glasses of the iconic wine. Meanwhile, at Swansea BID, Andrew "Duggie" Douglas was touting the economic benefits of Beaujolais Day – from hairdressers opening early to taxi drivers raking it in.
As for those who do enjoy a glass (or two) of Beaujolais? Well, they're certainly not alone. With its unique blend of funkiness and charm, this humble French wine has won over fans worldwide. And as the evening wore on at Morgan's Hotel, with bongo players and saxophonists adding to the party atmosphere, it was clear that Swansea had truly taken to the spirit – or rather, the wine.
For 20-year-old supermarket worker Laura and her colleague Kelly, 42, tonight was all about having fun and letting loose – an excuse to kick back and enjoy each other's company in a night out that's become a staple of Swansea's cultural calendar. "It's fabulous," exclaimed Molly Dowrick, head of marketing at Morgan's Hotel, where the evening's festivities were taking place. For many, Beaujolais Nouveau Day is more than just an excuse to indulge in a glass of wine; it's a chance to reconnect with friends and colleagues, or to woo clients with a sophisticated business lunch.
While not everyone shares Laura and Kelly's enthusiasm for the wine, many others have caught on to its charm. The day has become a phenomenon in Swansea, with event listings popping up online and social media abuzz with invitations to Beaujolais-themed shindigs. As one friend put it, "We start planning our outfits in July" – the pressure's clearly on for those who want to make an impression.
The Morgan's Hotel marquee was a hive of activity, with businesspeople mingling with friends and colleagues over glasses of the iconic wine. Meanwhile, at Swansea BID, Andrew "Duggie" Douglas was touting the economic benefits of Beaujolais Day – from hairdressers opening early to taxi drivers raking it in.
As for those who do enjoy a glass (or two) of Beaujolais? Well, they're certainly not alone. With its unique blend of funkiness and charm, this humble French wine has won over fans worldwide. And as the evening wore on at Morgan's Hotel, with bongo players and saxophonists adding to the party atmosphere, it was clear that Swansea had truly taken to the spirit – or rather, the wine.
!! i mean who doesnt love a good glass of wine & some funky tunes 
?? and omg laura & kelly are goals 
!! theyre living their best lives & having the time of their lives 
meanwhile duggie's got some stats that show how much beaunouveau day is bringing in some serious cash 
who knew wine could be so profitable lol 
It's amazing to see people from all walks of life coming together to celebrate Beaujolais Nouveau Day. The energy in the city tonight was electric, and it's great to see event listings popping up online and social media buzzing with invitations. As a self-proclaimed wine enthusiast, I have to say that Beaujolais is definitely gaining some fans worldwide – its unique blend of funkiness and charm has won me over too! 
The fact that it's become a staple in Swansea's cultural calendar is a testament to the city's vibrant community spirit. Let's keep the party vibes going all year round, shall we? 
. And don't even get me started on the outfits - who thought it was a good idea to wear a full-on party dress to a hotel in January 
?! It's just an excuse for people to be extra and show off their fake culture 
.
I mean, I guess if you're into that sort of thing, go for it! But for everyone else, can't we just stick to something a little more low-key? Like, have you tried those new craft beers from Wales? Now that's something worth celebrating 
.
and it's awesome that the city is getting behind it too. Beaujolais Nouveau Day just sounds like the ultimate excuse for a party 
! Can't wait to see how long this tradition keeps going strong 
... like, it's still pretty much just a French wine, right? But hey, if people wanna get their party on and have fun with it 
. And let's be real, that wine is pretty fun 
. I'm not gonna lie, I've had my fair share of Beaujolais in the past (back in uni days), and now I see why people love it – it's just so...French 
, which is basically perfect for this little corner of the world. Who knows? Maybe Swansea will start its own wine culture thingy 
. Wouldn't that be awesome? 
can u believe beaujolais day is still a thing? in my day we used to have this crazy party every sept and october lol. back then it was more about the free entry to clubs but nowadays its all about the wine and networking i mean who doesn't love a good glass of vin rouge but seriously tho, 20 somethings partying like its 1999 lol what's next?