Victory Brewing toasts America's 250th birthday with limited-edition ale, Philly First. The special brew is the result of a collaboration between Philadelphia-based brewery Victory and Visit Philadelphia, marking the nation's milestone birthday.
Philly First beer boasts an ABV of 4.8% and features crisp, easy-drinking characteristics alongside light hops and hints of tropical fruit. The 16-ounce cans will be available at local distributors and beer boutiques in addition to regional bars starting two weeks after its debut at Victory taprooms on February 15.
Victory Brewing's Kelly Irvine praised the power of beer as a unifying force, particularly in cities like Philadelphia known for their rich traditions and celebrations. The company's Philly First collaboration aims to do just that – to celebrate all that makes Philly special.
The beer's can art pays homage to the city's history and innovations. Illustrations on the label include Benjamin Franklin's first public lending library, the coiled slinky from Gimbels store shelves, and other nods to Philly's 'firsts.'
As Victory Brewing celebrates its own 25th anniversary, the release of Philly First marks a significant milestone in the company's journey. Founded by Bill Covaleski and Ron Barchet in 1996, Victory has since expanded with taprooms in Logan Square, Parkesburg, and Kennett Square.
While no official word has been given on how long Philly First will be available, fans of the brewery are excited to get their hands on a piece of American history.
Philly First beer boasts an ABV of 4.8% and features crisp, easy-drinking characteristics alongside light hops and hints of tropical fruit. The 16-ounce cans will be available at local distributors and beer boutiques in addition to regional bars starting two weeks after its debut at Victory taprooms on February 15.
Victory Brewing's Kelly Irvine praised the power of beer as a unifying force, particularly in cities like Philadelphia known for their rich traditions and celebrations. The company's Philly First collaboration aims to do just that – to celebrate all that makes Philly special.
The beer's can art pays homage to the city's history and innovations. Illustrations on the label include Benjamin Franklin's first public lending library, the coiled slinky from Gimbels store shelves, and other nods to Philly's 'firsts.'
As Victory Brewing celebrates its own 25th anniversary, the release of Philly First marks a significant milestone in the company's journey. Founded by Bill Covaleski and Ron Barchet in 1996, Victory has since expanded with taprooms in Logan Square, Parkesburg, and Kennett Square.
While no official word has been given on how long Philly First will be available, fans of the brewery are excited to get their hands on a piece of American history.
IT'S LIKE A TASTE OF HISTORY IN A CAN! THE FACT THAT VICTORY BREWING AND VISIT PHILADELPHIA TEAMED UP TO CREATE SOMETHING SPECIAL FOR AMERICA'S 250TH BIRTHDAY IS JUST AMAZING. I MEAN, WHO WOULDN'T WANT TO DRINK A BEER THAT FEATURES CRISP, EASY-DRINKING CHARACTERISTICS AND LIGHT HOPS? AND THE CAN ART?! IT'S LIKE A TIME CAPSULE OF PHILLY'S MOST ICONIC MOMENTS! BENJAMIN FRANKLIN'S FIRST PUBLIC LENDING LIBRARY, THE COILED SLINKY... I'M DYING OVER HERE!!! 
. I heard it's got tropical fruit flavors which is cool, I guess. The cans have some cool history stuff on them too, but honestly, who cares? It's just a beer. And at $10 a can, it's gonna be a real splurge for most people. I'm sure the hipsters in Philly will love it though 
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, I just heard that Victory Brewing is dropping a limited-edition ale to celebrate America's 250th birthday and trust me, it sounds like a real game-changer 
. The fact that they teamed up with Visit Philadelphia makes total sense – Philly's got so much history and culture, you know? 
. From the ABV to the tropical fruit notes, it sounds like a beer that's all about bringing people together (which, let's be real, is what beer is all about, right?) 
. And the can art? 
I mean, who doesn't love a good nod to Benjamin Franklin and Gimbels? 
It's gonna be a blast from the past!
It's amazing to see Victory Brewing putting their own spin on this milestone birthday. As a parent, I'm thinking of taking my kiddo's to the taprooms soon - they'll love trying new beers and learning about the city's rich history together! 
I'm so hyped for this collab!!! Philadelphia is like, my fave city ever! The beer itself sounds amazing btw 4.8% ABV, light hops and tropical fruit? Yessssss! 
And that can art tho, it's like, totally paying homage to Philly's history and innovations, I'm low-key geeking out over the Gimbels store slinky 
Benjamin Franklin's public lending library too, so cool! Victory Brewing is literally the best, I love how they're celebrating Philly's specialness. Their anniversary collab with Visit Philadelphia is gonna be SO lit! 
I need to get my hands on those 16-oz cans ASAP!
. Cant wait for this beer to hit the shelves! 
... like who actually cares about a limited-edition ale for America's birthday? it's just gonna be some posers buying up cans online and sipping on it while pretending to be patriotic 
. benjamin franklin's first public lending library on a beer can? give me a break 
cant wait to try it at victory taprooms in feb! and 250th birthday celebration is so fitting, i'm definitely gonna stock up for future celebrations 
That's more than double the pre-pandemic rates! 
The US has also seen a rise in beer tourism, with over 50 million visitors to breweries in 2019. 
Philly First is gonna be a game-changer! 
With an ABV of 4.8%, it's perfect for toasting the nation's birthday 
...and did you know that the average American consumes around 26.1 gallons of beer per year? 
. But seriously, I think this limited-edition ale is gonna fly off the shelves - Victory always knows how to create something special! Cheers to that, America! 
I mean, have you seen the price tag on these 16-oz cans? Not exactly cheap. 
Can someone give me a source on how much hops they used in this "Philly First" brew?
and the can art is so cool, benjamin franklin on the label? 
. And that can art is really cool, all these nostalgic references to Benjamin Franklin and Gimbels' slinky... it's like a time capsule in a can! I'm glad Victory Brewing is celebrating its own 25th anniversary in such style 
i wonder how long we'll be able to get our hands on this limited edition ale... hope it's not too hard to snag a can before it's gone