The Iconic Life Cereal Commercial
Do you remember the iconic Life Cereal commercial from the 1970s? The one where the two brothers, John Gilchrist and Michael, sit at a table while their mother serves them a bowl of Life Cereal? The older brother, John, is hesitant to try the new cereal, so he passes it over to his younger brother, Mikey. Mikey takes a bite and exclaims, “He likes it! Hey, Mikey!” The commercial was a huge success and became a pop culture phenomenon.
Who is Mikey?
Mikey, whose real name is John Gilchrist, was born in 1964. He was the youngest of three brothers and was just three years old when he starred in the Life Cereal commercial. Mikey’s performance in the commercial was so memorable that it made him a household name. He even won a Clio Award for his role in the commercial.
Life After the Commercial
After the success of the Life Cereal commercial, Mikey continued to act in commercials and television shows. He appeared in commercials for other food products such as Pop Rocks and Quaker Oats, as well as on popular TV shows such as The Love Boat and CHiPs.
Retirement from Acting
Mikey eventually retired from acting and pursued a career in the military. He joined the United States Navy and served for several years. After his time in the military, Mikey returned to civilian life and became a paramedic.
Where is Mikey Now?
Mikey has largely stayed out of the public eye since his retirement from acting. He has not made any public appearances or given any interviews in recent years. However, he is still remembered fondly by those who grew up watching the iconic Life Cereal commercial.
Legacy of the Life Cereal Commercial
The Life Cereal commercial featuring Mikey has become a cultural touchstone and remains one of the most memorable commercials of all time. The catchphrase “He likes it! Hey, Mikey!” has become part of popular culture and is still referenced today, almost 50 years after the commercial first aired.
The Impact of the Commercial
The Life Cereal commercial featuring Mikey had a profound impact on the advertising industry. It showed that children could be effective spokespeople for products and paved the way for other successful child actors to appear in commercials. It also demonstrated the power of a catchy slogan and how it could become part of popular culture.
Conclusion
In conclusion, Mikey from the Life Cereal commercial remains an iconic figure in advertising history. His memorable performance in the commercial turned him into a household name and helped to make Life Cereal a popular brand. Although Mikey has largely stayed out of the public eye in recent years, his legacy lives on through the enduring popularity of the commercial.